AMBITION & ACTION
Bridge the gap in the customer journey
Today, digital technology gives customers a myriad of ways to interact with brands, but also creates the potential for abandoned customer engagement from one channel to the next. As one of the largest communication technology companies in the world, Verizon recognized the need to drive a personalised, holistic customer experience across channels and to equip their employees with customer-centric technology to create next-level engagement anytime, anywhere.
Verizon, Deloitte Digital, and Salesforce joined forces to turn cart abandonment into compelling customer experience across every channel.
A powerful lead-management solution
Working with Deloitte Digital on the Saleforce implementation of a powerful lead management solution, Verizon now has an omnichannel customer platform that also helps employees to capture, nurture, and convert abandoned interactions through more personalised customer experiences that can result in higher conversion rates and greater revenue per transaction.
This unique approach has been so successful that Verizon, Deloitte Digital, and Salesforce have teamed up to offer a differentiated lead management accelerator available to global communications providers to help grow revenue in an accelerated timeframe.