UpLink was launched at the Forum’s Annual Meeting in Davos in January 2020. In collaboration with Salesforce and The World Economic Forum, UpLink aims to unlock an entrepreneurial revolution in support of the UN Sustainable Development Goals.
Product Design • Platform Build • Brand Strategy • Content Management Framework
Our ambition was to swiftly design, build and launch a platform to engage global innovators to help solve some of the world’s biggest challenges.
Deloitte supported this effort from inception to operationalisation over a broad range of capabilities including:
Assessment – Screen competitive landscape, partners and needs
Design – Develop personas, customer journeys, benefits & offerings, business model and prioritise initial prototypes
Implementation preparation – Prepare plan, key requirements and organisational elements to enable the transformation
Content management framework – Create engaging, user-friendly content
Platform building – Build platform (user stories, MVP, releases, testing, tech)
Go Live & optimisation – Prepare go-live strategy, processes & knowledge transfer
Brand Strategy and Implementation – brand platform, brand personality and visual identity
Since its inception, UpLink has launched an Entrepreneur Revolution. UpLink’s thriving ecosystem of 50,000+ entrepreneurs, investors and experts collectively contribute to supporting positive systemic change for people and the planet.