Project Overview
UpLink was launched at the Forum’s Annual Meeting in Davos in January 2020. In collaboration with Salesforce and The World Economic Forum, UpLink aims to unlock an entrepreneurial revolution in support of the UN Sustainable Development Goals.
Launching an online platform
Services
Product Design • Platform Build • Brand Strategy • Content Management Framework
Ambition
Our ambition was to swiftly design, build and launch a platform to engage global innovators to help solve some of the world’s biggest challenges.
Solution
Deloitte offered tailored solutions to address critical needs and ensure project success. This included comprehensive analysis of competition, partnerships, and customer requirements to inform strategic decisions. Additionally, Deloitte focused on developing customer-centric personas, journeys, and business models, prioritizing prototypes, meticulous planning for implementation, and creating engaging content management frameworks and user-centric platforms. Furthermore, Deloitte prepared for successful launches with strategic go-live plans, process optimization, and knowledge transfer, while also crafting cohesive brand strategies, including brand platforms and visual identities, to strengthen brand recognition and consistency.
Takeaway
Since its inception, UpLink has launched an Entrepreneur Revolution. UpLink’s thriving ecosystem of 50,000+ entrepreneurs, investors and experts collectively contribute to supporting positive systemic change for people and the planet.
Impact
- +50 000 registered users
- 300+ selected winners
- 300m + views