March 21-23 | Las Vegas, NV
See how Deloitte Digital is elevating the human experience at Adobe Summit.
The Pressures Facing CMOs Today
Deloitte Digital is returning to Adobe Summit as a top-tier, Diamond-level sponsor for the 12th consecutive year. At this year’s event, we will showcase how, together with Adobe, we’re helping clients deliver dynamic, human-centered solutions that drive deeper connections, loyalty, and growth with each interaction.
Deloitte Digital at Adobe Summit 2023
Join our Speaking Sessions
Economic Headwinds: A Brand's Time to Thrive
Tuesday, March 21 | 1:15 - 2:00 p.m. PT
Session Location: Deloitte Digital Hospitality Suite
RSVP HERE
Session Location: Deloitte Digital Hospitality Suite
RSVP HERE
Join Deloitte Digital and fellow marketers to discuss how economic headwinds influence the decisions marketers make, what consumers are saying, and how to create opportunities for marketing growth during these times.
B2B REIMAGINED: INNOVATING LOYALTY IN A DIGITAL-FIRST WORLD
Today, brands are expected to deliver personalized, targeted experiences across the buyer journey. However, operational inefficiencies, data siloes, and disjointed systems can prevent B2B organizations from realizing personalization at scale. While these barriers seem overwhelming, B2B organizations can overcome them and accelerate long-term growth by architecting a highly integrated MarTech stack.
Join Deloitte Digital and our clients in a panel discussion that details how we leverage the Adobe Experience Cloud to not only solve clients’ pain points, but to transform their organizations.
During this session, our panel will share how their organizations use Adobe Experience Cloud products to:
- Improve ROI by delivering personalized customer experiences at scale
- Create a single view of the customer
- Mitigate compliance and security risk
Elevating Your Marketing Campaigns with Adobe Marketo Engage
Deeply connected marketing campaigns can sometimes turn into a bowl of spaghetti, not to mention tracking down errors spanning different campaigns. And explaining the complexity and effort behind your hard work? That's only the start. Learn how Marketo Engage is elevating the marketer's experience with customer journeys. Marketo Engage Champion Courtney Tobe from Deloitte will share how implementing this elevated experience in Marketo Engage will help her customers improve overall efficiency.
Learn how these latest innovations can help you:
- Improve the experience of creating, managing, and validating customer journeys
- Decipher connections between various campaigns and ensure alignment across teams and stakeholders
- Achieve faster time to value by reducing training and onboarding time and increasing your productivity
THE FUTURE OF CX: INSPIRING TRUST AND LOYALTY IN B2C
Earning and maintaining customer loyalty is a challenge for many leaders in today’s fast-paced digital world. Recent Deloitte Digital research revealed that while 79% of B2C leaders believe customers have somewhat or very high trust in their company’s brand, only 52% of customers agree. That’s a 27% gap, and one that needs to close for leaders to truly understand and reach their customers.
Join Deloitte Digital, ConvergeCONSUMER, Maserati, and GoodLife Fitness for a session that explores how brands can reach beyond the customer profile and connect with the human behind the data.
During this session, our panel will share how their organizations use Adobe Experience Cloud products to:
- Drive an experience-driven commerce journey through storytelling
- Reintegrate strategy, creative, and technology
- Elevate the human experience for their customers
Demos
Join us at Booth #819 to check out our demos:
- Closed-Loop Marketing Solution
- Guiding B2B Organizations from Lead to Loyalty
- Fast & Flexible: Build a Webpage in a Day with Adobe Xccelerator
- Maserati
- Dual-Zone Customer Data Platform
- Content Supply Chain
Want to know more about Adobe Summit Digital Experience?
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