Generative AI is on everyone's lips, and customer service is one of its first testing grounds. Between impressive demos and the reality of overwhelmed contact centers, the gap quickly becomes apparent.
At Deloitte Digital, we’ve supported over 30 Proofs of Concept for Agentforce—the conversational agent developed on the Salesforce platform. These projects, carried out across various industries, have helped us identify not only the true benefits but also the limitations and requirements of this new generation of intelligent assistants.
Here’s a look at the key lessons learned.
What Agentforce Does (and What It Doesn’t)
Agentforce is not meant to replace human advisors.
It’s not a black box to which customer relationships are blindly delegated. Instead, Agentforce integrates with existing tools to streamline operations, automate simple tasks, and assist agents in their interactions with customers.
Here’s what it actually enables:
Automation of Simple or Complex Tasks
Agentforce takes care of repetitive, time-consuming actions such as filling out forms, searching for information, and following up on standard requests. It frees agents from these tasks, allowing them to focus on human interaction and resolving cases that truly require their expertise.
Real-Time Contextual Suggestions
By analyzing the ongoing conversation, CRM data, and customer history, Agentforce suggests relevant responses or actions tailored to the situation. The human agent stays in control but saves valuable time thanks to this intelligent support.
Structuring and Summarizing Interactions
The tool is capable of automatically generating summaries, classifying requests, making recommendations, or guiding the next steps in processing—all based on predefined rules.
Ability to Execute End-to-End Actions
In well-defined scenarios, Agentforce can act autonomously—canceling a reservation, resending a document, or generating a simple request. Of course, all actions are governed by predefined security rules and escalation protocols.
What We Observe in the Projects
We tested Agentforce in real-world environments, with objectives that varied across industries. These field insights allowed us to better identify the most valuable use cases and the key conditions for success.
Two Strong Trends Emerge:
Here are some representative use cases :
What you need to know before getting started
Agentforce isn’t a one-click product.
Its success depends on a structured approach and a few critical learnings.
Test and Continuously Refine
The traditional “build, test, deploy” approach isn’t enough here. You need to test, fine-tune, and test again—in a continuous loop. The goal isn’t 70% accuracy, but 90% or more. Reaching that standard takes time, expertise, and a rapid feedback loop.
Clearly Define the Scope of Action
The agent must know exactly what it can and cannot do. Clear scoping is essential: poorly defined or overly broad actions create uncertainty or lead to production errors. It’s better to start small, with a well-defined use case.
Integrate with Existing Processes
Agentforce isn’t a standalone solution. It must be embedded in business processes, follow internal rules, use the right data, and fit into the broader system. Integration with CRM, knowledge bases, and internal tools is critical.
Support Adoption
The agent may be technically ready—but remain unused if teams don’t trust it or don’t know how to use it. Training, change management, and clear communication are essential parts of the project.
Address Regulatory Requirements
Since the EU AI Act came into effect, every project must be assessed based on its risk level, transparency obligations, and the safeguards embedded into the agent. This is now a non-negotiable part of any deployment.
Build a Clear Business Case
A business case isn’t just a gut feeling or a shiny tech promise. It must be backed by solid assumptions:
In Conclusion: A True Operational Transformation Lever
Agentforce is not a vague promise. It’s a solid, field-tested solution that tangibly improves both agent efficiency and customer experience.
But it requires proper implementation, a robust integration strategy, and a culture of continuous iteration.
Across 32 projects, we’ve seen this clearly: when well-scoped, well-integrated, and well-supported, Agentforce offloads internal teams, improves reliability, and handles simple requests instantly—while leaving complex interactions to humans, where they matter most.
It’s an operational lever. A driver of efficiency.
And a way to put humans back where they create the most value: in empathy, attention, and smart resolution.
At the Salesforce World Tour, we dedicated our breakout session to this topic. This article extends that conversation—with conviction, and the weight of over 30 successful field implementations.
And this is just the beginning.
Have a project in mind or questions about integrating AI to enhance your service operations? Let’s talk.
of projects are service team–oriented
of use cases are directly customer-facing
Jad Ejrhom is a Senior Consultant at Deloitte Digital, specializing in the value creation of marketing and customer service data. He supports companies in structuring their data, optimizing customer journeys, and deploying artificial intelligence to enhance operational efficiency.
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