CHALLENGE
As the solar and energy sector grew increasingly cluttered, Ecoplex found itself looking to enhance its brand cut through. It needed to distinguish itself from sub-contractor store fronts, solo trades people, and establish itself as Ireland’s premium and trusted expert provider of solar, energy-saving solutions..
SOLUTION
We developed a new brand platform and top-to-bottom visual identity to ensure Ecoplex would stand out from the crowd. We wanted to ensure everything we developed would be unignorable in the market, which meant looking at the market.
What did we find? Green. Endless green and endless installation visuals. It was all industry-out, so we made sure Ecoplex was customer-in. Our platform was based on the simple truth behind upgrading your home with solar and energy saving solutions, while positioning Ecoplex as the source. This repositioned Ecoplex in the market, away from door drops and flyers, and into a brand with a promise: Installers of feelgood.