Insights
We believe that the right idea at the right moment can spark change and inspire action. Explore our insights on creative business transformation, future-proofing your business, and innovating to create great impact for all.
Digital transformation
Digital transformation: beyond technology
Digital transformation is not just about technology adoption. Discover how strategy, leadership, culture and data-driven decision-making drive sustainable business transformation and long-term value.
- 04 March 2026
- 4 min read
Customer retention
Customer service as a competitive advantage
Customer service is becoming a strategic growth driver. Discover how Salesforce enables intelligent, connected service models that build trust, loyalty, and long-term customer value.
- 03 March 2026
- 4 min read
Marketing strategy
How to turn satisfied customers into brand advocates
Customer advocacy cannot exist without customer satisfaction. While dissatisfied customers may simply switch providers, unhappy customers are far more likely to share negative experiences publicly, particularly in a digital, always-on environment.
- 02 March 2026
- 4 min read
Salesforce
Salesforce 2026 AI updates: what businesses need to know
Salesforce’s 2026 platform updates mark a shift from traditional CRM to an era defined by intelligence, automation and unified customer insights.
- 04 March 2026
- 4 min read
Customer experience
Is your phone listening to your conversations?
Last year a lot of people reported spotting unusual activity on their mobile devices when they were talking to someone about a particular product, after which, they started getting ads about the same product. Is it a strange coincidence, or is your phone listening to your conversations?
- 5 min read
DD Insights