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      We believe that the right idea at the right moment can spark change and inspire action. Explore our insights on creative business transformation, future-proofing your business, and innovating to create great impact for all. 

      Personalizing growth

      Consumers want to be heard, understood, and respected. They don’t care about your customer experience—they want meaningful, personalized, human experiences.

      Research
      • 14 August 2022
      • 3 min read

      Generative AI

      5 questions to ask before integrating generative AI into your marketing strategy

      Are you ready to explore generative AI as a creative accelerator for your business? Here are the key questions to answer before you begin.

      Perspective
      • 27 May 2023
      • 11 min read

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      Employee Experience

      Hey bosses: Here’s what Gen Z actually wants at work

      New research reveals gaps between what Gen Z actually wants at work and what their bosses think they want. Learn the surprising ways leaders can close the gaps and help Gen Z workers thrive.

      Perspective
      • 25 March 2023
      • 10 min read

      Creativity

      Filling the creativity gap

      Creative business transformation requires the creative leadership… in the C-Suite and beyond.

      Research
      • 02 November 2022
      • 10 min read

      Customer experience

      Is your phone listening to your conversations?

      Last year a lot of people reported spotting unusual activity on their mobile devices when they were talking to someone about a particular product, after which, they started getting ads about the same product. Is it a strange coincidence, or is your phone listening to your conversations?

      Perspective
      • 5 min read

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