5 Steps For Increasing Digital Engagement
Today’s marketers around the world are continuously seeking ways of building and enhancing digital engagement. What are the key steps you should consider for increasing digital engagement?
You might be excelling in delivering a consistent experience, however your customers or prospects will not be engaged unless what you are delivering is compelling. Whether it is a blog, video or any other type of branded content, if it is not something that will make users react, they will not continue to engage with the experience you offer.
As personal data collection grows within your business, you can offer relevant and personalised digital experiences. Beat the competition and use those digitised customer records, trends and analytics to make the experience more contextual.
In today’s digital age, organisations are shifting towards dimensional marketing and are structuring their business strategies to encompass engagement, connectivity, data and technology. Organisations embracing all these strategies to engage with their clients and prospects can achieve significant competitive advantage.
We recommend starting with the following five building blocks:
To provide a consistent experience to your audiences, will require responsive design together with content that can be delivered seamlessly to the user’s context. You need to ensure that you have compelling content as well as the right technical resources to deliver it well.
Content has to be relevant but it must also be easy to access. Evaluate the various options available for delivering your content to various stakeholders, localities and across different channels.
Audit your assets so that you can create, manage and provide an excellent experience. Do an assessment by checking the following:
Review your existing content and analyse the turnaround time for the creation of fresh content. Streamline your content creation and always make sure that it is consistent, compelling and contextual. Ensure that it can all be delivered to anyone irrespective of where they reside. With the right operational processes in place you can then achieve a decrease in costs!
In conclusion, marketers need to be at the forefront of digital engagement, as marketing and consumer tools evolve at a fast rate. This is imperative in order to achieve brand or organisational success.
For more information on Digital Engagement, contact our team of specialists at Deloitte Digital.