7 Website Metrics You Need To Understand
There are a variety of website metrics that you need to understand to make data-driven decisions for your website. In this article, we will cover the top 7 website metrics which you need to understand to conquer search engines’ ranking algorithms.
Exit pages are important to track because they give you an idea of which pages on your website are not converting visitors into leads.
The exit rate for most websites is about 20% - meaning that these visitors leave your site without converting. If your exit rate is higher than 20%, then you need to investigate how to improve your website design or content strategy.
In broad terms, the website conversion rate is the percentage of website visitors who complete a desired action on your site. As a result of this action, they are transformed from visitors to leads (or customers). Downloading an ebook, signing up for a trial, completing a purchase, subscribing to a course, downloading a mobile app or scheduling a demo are examples of such desired actions. The better your marketing performs with your audience, the higher your website conversion rate.
How is the conversion rate calculated?
Conversion rate = (conversions/ total visitors) x 100. For example, if you wanted to calculate the conversion rate for a landing page that received 5,000 hits but only 400 conversions last month, your formula would be as follows: (400/5000) x 100 = 8% conversion rate.
A slow website can hurt your search engine rankings and frustrate your users. That's why it's important to optimise your site for speed. But how do you know if your site is fast enough?
Google's PageSpeed Insights tool is one of the easiest ways to get started with website speed. Just enter your URL and click "analyse." From there, you'll get a report on how your website stacks up, as well as recommendations on how to improve your speed.
Caching is a great way to improve your site speed. It allows your web server to store frequently accessed data in memory, so it doesn't have to retrieve it from the database every time a user requests a page.
Images are often the biggest culprits when it comes to slow loading times. By optimising your images for faster loading, you can make a big impact on your site speed.
Redirects can also add unnecessary delays to your page loading times. By minimising redirects, you can improve your site speed and keep users happy.
The process of choosing the right keywords for your business can seem daunting, however if you follow these three simple steps, you can narrow down your options and choose keywords that will help you reach your target audience.
Click through rate (CTR) is a metric that measures the number of clicks on a link or call to action (CTA) relative to the number of times it is seen. A high CTR indicates that users are interested in the content on your website and are more likely to convert into customers. Here are some tips for increasing your CTR:
If you want your site to rank on the first page of search engine rankings, we can help. Contact us to get a consultation on how to optimise and improve your SEO efforts.