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1 to $1,025,000,000: the brand relationship CMOs should know

 

BrandWorth began as a search for a better way to understand the real, financial impact of brand investment today given the new role of data, the expanding number of channels, and the mercurial nature of consumer loyalty. That search yielded something better than insight alone. It informed a new tool that can help CMOs model brand impact over time, by audience, and against their competitors. And we found that BrandWorth metrics had a stronger correlation to revenue than increasing awareness, impression, consideration, or even a company’s Net Promoter Score.