How data unlocks opportunities
For some the world of analytics and digital marketing optimisation is regarded a bit like the dark arts. With the algorythms constantly shifting, and new technology and platforms popping up constantly, the world of digital marketing analysis and strategy is daunting. Yet, without a solid grasp of this discipline, all your digital efforts can be in vain as those in search of products and services you offer may miss your brand altogether if your ranking and social channels don’t factor into the searches and feeds of those you wish to attract.
Has Google Analytics 4 caught you off guard? Do you see a massive drop off on website traffic since your initial launch? Are you noticing a poor audience participation in your content? Having a strong idea of the analytics behind your digital presence is the key to unlocking insights that can give you a competitive advantage. The reality is digital marketing has a very broad reach and the right tools, strategies and tactics have to work symbiotically across your digital ecosystem — wherever your existing or potential cusotmers hang out need to be considered, tracked, and optimised.
Our focus tends to be more strategic, where we analyse, research, and recommend different solutions for your digital marketing team to reach their goals. However, we can also assist in execution, when it comes to the SEO and keyword strategy elements of your website(s). We work in tandem with your team to infuse the right language directly into your code, or activate the right tools having defined your strategic goals. We also look at your content strategy, considering this tends to be the what the audience engages with. Indeed there are a lot of moving parts, but harnessed the right way will provide your team with the knowledge, insights and engagement required to support your digital goals.
If this touches upon some of your concerns, we’d be happy to discuss where we can partner with you.
Talk to us about:
- SEO and SMM
- Keyword analysis and research
- Digital and social media monitoring
- Google Analytics 4
- Social listening
- Data analytics and reporting
