Yellow is a technology company committed to increasing local businesses’ presence through its’ digital channels.
As part of the company’s digital transformation efforts, Yellow embarked on a workforce transformation project with the aim to improve its employee’s digital skills.
How did Deloitte Digital help?
At Deloitte Digital, we help companies to capitalise and elevate the human experience. We help businesses and their employees to face new challenges in the digital world and support them in setting up ‘digital organizations’. This means we can help organisations set up, operate and behave in a digital way.
For Yellow, we have developed a number of tailor made training sessions for their sales team to help them progress in the Digital Marketing landscape. The sessions were delivered through a participative approach and with a key focus on best practice and business case scenarios.
The sessions covered various modules including:
All the sessions were very helpful to develop and strengthen Yellow’s team knowledge in digital marketing. The feedback has been overwhelmingly positive, both in terms of content and format.
“Thanks to Deloitte’s experience we were able to create and tailor make a specific training module to suit our needs, thus providing a solid foundation block for our teams progression on our Digital Journey at Yellow”. Michael Cassar Torregiani, Project Leader