Adobe Summit 2023

Session ID: S807
Speaker: Anil Bhatt , Global Chief Information Officer, Anthem, Inc.

The future of health is here – it’s consumer-centric, digital-first, proactive, and oriented toward whole health. To be successful, healthcare organizations must deliver seamless, personalized, and secure omnichannel experiences that exceed expectations. Join Anthem CIO, Anil Bhatt, as he discusses the company’s efforts in its journey to become a lifetime trusted partner in health.

Learn how Anthem has:

• Taken action to reduce abrasion in the comprehensive member experience across acquisition, onboarding, engagement and retention
• Built a foundational data and engagement platform enabling customer-centric, personalized experiences
• Leveraged AI and predictive modeling to guide health through next- best action recommendations
  
  

Session ID: S808
Speakers : Alicia Preston , Principal, Deloitte Consulting LLP; Todd Brownrout , Managing Director, Deloitte Consulting LLP; Mike Brinker , Principal, Deloitte Consulting LLP; Mike Monroe , Managing Director, Deloitte Consulting LLP

Content velocity is growing exponentially. Marketers are creating over 500 million pieces of content a day to fuel campaigns and activations, while consumer attention span is decreasing and their decision to engage is measured in milliseconds. The only way to differentiate in that tsunami of content is to personalize and drive content in context and at scale.

In this Q&A session, our expert panel discusses how to harness new workflows and technology to address these challenges. We’ll discuss:

• Owning every dimension of your first-party data
• Taking control of your content production operations
• Driving content efficiency with workflow and automation
• Using analytics and intelligence to deliver the right content to the right person, across channels, at the right time