Session ID: CXM20
Join SIGNAL IDUNA to learn how they successfully migrated from a heterogeneous array of CMS solutions hosted and operated by various service providers with unclear governance, little transparency on costs, and possible security issues to a centralized DXP managed by a newly created team.
Supported by Deloitte Digital, SIGNAL IDUNA decided against a big bang approach for the corporate website. Instead, in just a few months, they launched an MVP for a dedicated target group, then moved on to more complex websites, continuously enabling the new features and additional capabilities of the Adobe DXP, such as AEM Assets, AEM Forms, and Adobe Target.
In this session, learn more about how to:
- Carefully plan for and migrate to a new platform remedying previous problems around governance and security
- Leverage DXP capabilities over time giving the internal team time to learn and adopt
- Draft a roadmap to convince internal stakeholders of the step-by-step approach toward a long-term vision
Session ID: SPT06
Today, brands are expected to deliver personalized, targeted experiences across the buyer journey. However, operational inefficiencies, data siloes, and disjointed systems can prevent B2B organizations from realizing personalization at scale. While these barriers seem overwhelming, B2B organizations can overcome them and accelerate long-term growth by architecting a highly integrated MarTech stack.
Deeply connected marketing campaigns can sometimes turn into a bowl of spaghetti, not to mention tracking down errors spanning different campaigns. And explaining the complexity and effort behind your hard work? That's only the start. Learn how Marketo Engage is elevating the marketer's experience with customer journeys. Marketo Engage Champion Courtney Tobe from Deloitte will share how implementing this elevated experience in Marketo Engage will help her customers improve overall efficiency.
Earning and maintaining customer loyalty is a challenge for many leaders in today’s fast-paced digital world. Recent Deloitte Digital research revealed that while 79% of B2C leaders believe customers have somewhat or very high trust in their company’s brand, only 52% of customers agree. That’s a 27% gap, and one that needs to close for leaders to truly understand and reach their customers.
Join Deloitte Digital, ConvergeCONSUMER, Maserati, and GoodLife Fitness for a session that explores how brands can reach beyond the customer profile and connect with the human behind the data.
Principal and Global Adobe Alliance CCO
Deloitte Consulting LLP
Partner and EMEA Adobe Alliance Leader
Deloitte MCS Limited
Managing Director and US Adobe Alliance Leader
Deloitte Consulting LLP