Adobe Summit 2021

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Session ID: S857
Speaker: Brice Chan, senior manager, Deloitte Consulting Canada

To truly focus on the Future of Experience, organizations must understand how outstanding employee experience (EX) enables delivery of exceptional customer experience (CX). Building customer-centric businesses are table-stakes for success and providing outstanding employee experiences are a cornerstone to winning on CX. Join this session to learn how Deloitte Digital and Adobe are helping leading organizations understand the link between employee and customer experience.

Learn how Adobe Experience Cloud solutions like Deloitte Digital’s Accelerated Campaign Experience can:

• Help solve for both CX and EX challenges
• Help organizations rethink their existing experience silos to ultimately expedite their speed to market
• Drive increased demand, loyalty, and growth

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Session ID: S856
Speakers: Davide Filizola, chief digital officer, Sisal; Umberto Andreozzi, partner, Deloitte Italy

Driving compelling, real-time experiences at scale within highly regulated industries is challenging due to the stringent marketing and advertising restrictions and constantly changing nature of consumer behavior. Sisal, Italy’s premiere online gambling provider, was faced with the challenge of using real-time data to provide the personalized customer experiences that increase conversion and build trust, loyalty, and growth.

Learn how Sisal and Deloitte Digital are using the full Adobe stack to:

• Build a flexible architecture based on Adobe Experience Platform that orchestrates journeys across online and offline channels
• Create a new online gambling experience with real-time customer profiles, continuous intelligence, and actionable insights
• Strengthen customer trust and manage data privacy and security in a single solution

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Session ID: S750
Speakers: Ehren Hozumi, VP Media, Entertainment, Sports, and Communications, Adobe. Inc.; Chad Deweese, senior manager, Deloitte Consulting LLP

Learn how to simplify your personalization strategy to deliver consistently exceptional experiences for your customers. Hear firsthand from Courtney Goldstein, Comcast’s SVP of lifecycle marketing, on how they have transformed their business through customer experience management.

Key topics include:

• Leveraging data to anticipate needs throughout the customer journey
• Simplifying an omnichannel personalization strategy
• Improving and increasing customers’ digital self-service
• Creating a collaborative internal environment and reducing hand-off friction

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