SPEAKER:

Prakash Arjunan, managing director, Deloitte Digital

To deliver personalized, relevant customer experiences, a large home improvement retailer implemented Adobe Experience Manager to transform its technology stack and cross-channel operating model. The implementation addresses siloed workflows, fragmented planning, and manual and redundant processes by centralizing content creation and enabling streamlined, automated operations. Join Deloitte Digital to learn how this foundational work drives efficiency, increases content ROI, and positions the retailer for future innovations.

SPEAKERS:

Lucy Spring, senior manager, Deloitte Digital

Muizz Hassan, senior director, Digital Analytics & Insights, CIBC

The new privacy laws sweeping across the United States, Europe, and now Canada are changing how organizations must handle personal information for targeting and advertising. These regulations are reshaping every facet of business, from analytics and marketing to processes and technology. Rising to the challenge, CIBC has taken a strategic leap by partnering with Deloitte and Adobe’s strategic partners, like OneTrust and ObservePoint, to manage an integrated and sustainable customer consent and preference platform. By uniting teams both internally and externally—and even collaborating with competitors—CIBC is not just adapting to change but spearheading a revolution in privacy management.

SPEAKERS:

Tomo Ishigami, global alliance manager, Amazon Web Services

Kevin Matthews, senior director, Digital Analytics & Data Product, Audible

Maggy Wahba, senior manager, Deloitte Digital

Kenneth Marzin, partner, Deloitte Digital

Discover the latest advancements in Adobe Experience Platform (AEP), now running on Amazon Web Services (AWS). Hear how Audible harnessed the power of its customer data through Experience Platform and Adobe Customer Journey Analytics to enhance customer experience, streamline operations, and achieve business objectives. Learn how the convergence of Adobe, AWS, and Deloitte can transform your digital strategy and propel your organization forward.

SPEAKERS:

Stephanie Simmons, principal product manager, Adobe

Courtney Tobe, senior manager, Marketing Technology Consulting, Deloitte Digital

Ruchi Sethi, principal technical program manager, Amazon Web Services

Creating meaningful, real-time engagement across channels is essential to building lasting business relationships. Discover how AWS, in collaboration with Deloitte, set up Adobe's first instance of Journey Optimizer B2B Edition to revolutionize customer journeys for B2B audiences. This session will share practical strategies for leveraging Journey Optimizer B2B Edition alongside Marketo Engage and Real-Time CDP B2B Edition to deliver unified, personalized experiences and drive impactful engagement. Whether you’re a business looking to enhance customer journeys or scale your B2B marketing efforts, you’ll leave with a clear view of what can be achieved and actionable insights to help transform your own approach.

Key takeaways:

• Implementing Adobe Journey Optimizer B2B with Marketo Engage for personalized marketing
• Strategies for crafting unified, impactful B2B customer journeys
• Insights from AWS and Deloitte’s implementation to scale B2B efforts