LIVE BREAKOUT SESSION

Reinventing the Member Journey: Turning Data into Smarter Experiences

Speaker:

• David Geisinger | Marketing Technology, Data & Operations offering leader, Deloitte Digital

What happens when you put data at the center of the member journey? You create the foundation for experiences that are more connected, more intelligent, and more human. In this fireside chat, leaders from Kaiser Permanente and Deloitte Digital will explore how organizations can transform member engagement by starting with data at the core, activating the right mix of platform technologies, and aligning those investments to business strategy.

From modernizing experience delivery to unlocking AI-driven optimization, this conversation will highlight how leading organizations are moving beyond fragmented interactions to build seamless, insight-led journeys that improve member experience and drive measurable value. Join us for a practical and forward-looking discussion on how data, technology, and AI can come together to reinvent the member journey from the inside out.

Highlights:

• How a strong data foundation enables more connected, personalized member experiences
• How AI can optimize engagement, decisioning, and business outcomes at scale

LIVE BREAKOUT SESSION

Not a panel: A B2B Working Session for Content Demand Reality

Speakers:

• Baylee Simon | Customer Marketing Strategy & Transformation lead, Deloitte Digital
• Jody Pfieffer | VP, chief product officer, The Standard Insurance 
• John Howie | Head of Sales Channel Marketing, Financial Advisor Services, Vanguard 

Complex buying journeys, multiple personas at each stage, new channels; these drive an increased demand for personalization, yet frequently the number of resources to do the work remains the same. In theory technology exists to create a content supply chain for the future and meet that demand, but in reality the way ahead is rarely one-size-fits-all.  

So if it's not one-size-fits-all, how do you find what's right for you? Panelists join Deloitte Digital to talk about how they're solving this across B2B marketing and sales, where they've seen challenges, and prognosticate what's next. Expect debate on topics like centralized vs. federated AI organizational models, how to get sales teaming successfully with marketing, how to stay creatively ambitious in a regulated industry, and more.  

Highlights:  

• See how different leading brands solve the same content problem in different ways within their business  
• Approaches to governance, approvals, and reuse for your risk tolerance  
• Tactics to improve findability and field adoption based on how your teams actually work 

LIVE THEATER SESSION 
Mail Drop Ready: Test-Ready Variants, Mail-Ready in Minutes

Speakers:

• Josh Knight | CX transformation leader, Deloitte
• Christopher Karpenko | Executive director, USPS 
• Brian York | Senior solutions consultant, Adobe

Direct mail performs best when it’s planned as a touchpoint in an omnichannel journey, not a one-off extension. In this interactive workshop, see how the newly available postal-compliant templates, and the Direct Mail Ads Add-On in Adobe Express, help teams turn existing on-brand creative into mailbox-ready formats in minutes, with built-in compliance checks and quality controls.   

Key takeaways:   

• Learn a practical, self-serve workflow to create, version and approve mail at speed so you can run higher-frequency testing (offers, messaging, creative, format) without creating governance bottlenecks.   
• Discover how to coordinate creative, audience, and in-home timing so mail lands in sync with your cross-channel plan, improving relevance and reducing wasted spend.   
• Leave with a repeatable approach to scale direct mail production, cut handoffs and rework, and accelerate time-to-market while protecting brand consistency, quality and control.   

VIRTUAL BREAKOUT SESSION 
Realizing a world-class digital storefront experience: A Deloitte.com modernization story

Speakers:

• Jerry Roper | Chief digital architect, Deloitte Digital
• Mark Lush | Global head, Deloitte Digital

What does it take to deliver one consistent digital experience across 71 sites and 33 languages without slowing local teams down? Deloitte Digital shares its global content transformation, which included a full redesign and migrating 150,000 pages. Some of the long-term benefits included reducing content by 65% and removing 98% of the custom code while greatly improving site performance and digital engagement. Adobe and Deloitte Digital collaborated to unlock the vision with an end-to-end content supply chain that connects planning, production, delivery and performance measurement. We’ll walk through the business needs behind each stage—from accelerating kickoffs and approvals to assembling content into personalized experiences—and how Adobe tools enabled the operating model, not just the website. 

Key takeaways:

• Practical ways to accelerate review, approval and governance
• How to streamline activation: findability, reuse and dynamic delivery 

LIVE ROUNDTABLE SESSION 
Scaling AI in Retail & Consumer Goods: Strategy, Adoption and Business Impact

Speakers:

• Trinadha Kandi | Managing director, Deloitte
• Marta Frattini | Director of Global Industry Strategy | Retail, Adobe

AI is reshaping Retail and Consumer Goods—from intelligent personalization and AI-mediated commerce to automated content production and content supply chain optimization. Yet many organizations are still navigating how to unlock scalable, enterprise-wide impact and adoption. 

Join Adobe, Deloitte Digital and Retail & Consumer Goods industry leaders for an executive roundtable exploring how brands are operationalizing AI across marketing, commerce, content and customer experience. This session will examine AI adoption strategies, organizational readiness, governance models, and high-impact use cases driving measurable business outcomes. Through peer discussion and expert insights, attendees will gain practical perspectives on scaling AI responsibly while unlocking growth, efficiency and competitive differentiation. 

Curated at CHICA

Deloitte Digital hosted a dedicated, hospitality-forward space designed to foster high-value client conversations and invite-only gatherings.

Featured programming included:

• Content Supply Chain breakfast

• Operate showcase

• B2B high-tech roundtable

• Commerce roundtable luncheon

• Additional industry breakout sessions