Deloitte Digital returned to Adobe Summit as a top-tier, Diamond-level sponsor for the 13th consecutive year. Discover how we help our clients see what’s possible, realize what’s valuable, and deliver on it—across all the connection points between organizations and their customers.
Explore the Adobe Summit content hub to view our latest thought leadership, research, solution demos, and more.
Announcements
Deloitte Digital wins prestigious Adobe awards
Deloitte Digital was awarded Adobe Digital Experience Partner of the Year Awards for Americas and APAC. Check out the Americas and APAC press releases.
Our global brand refresh with Adobe Firefly
Deloitte Digital harnessed the power of Generative AI (GenAI) and Firefly for our latest global brand refresh. Check out and share the Forbes article and Deloitte Digital blog and video to learn more!
Introducing the Content Intelligence Hub
In collaboration with Adobe and Amazon Web Services (AWS), Deloitte Digital has developed the Content Intelligence Hub, a platform that enables marketers to leverage tightly integrated data and cloud-based assets and services to optimize and deliver personalized content. Explore the blog and press release to learn more.
Missed us at Adobe Summit?
Check out the replays of our sessions
Client Session
The CX Revolution:
Creating Next-Level Omni-Personalization Experiences
ABOUT THIS SESSION
Great CX depends on creating hyper-personalized experiences that meet customers at the right moment and build human, empathetic, one-to-one connections. Creating and scaling those next-level experiences requires advanced data and automation capabilities, collaborative teams, and a curated ecosystem of partners and platforms—all focused on anticipating, understanding, and exceeding customer expectations. Join Deloitte Digital and Macy’s to learn how to transform and scale cross-channel experiences to create meaningful personalization and engagement.
Elevating B2B Experiences:
Transforming B2B CX with Adobe Experience Cloud
ABOUT THIS SESSION
Today’s B2B customers expect compelling experiences at every point of the customer journey, similar to the hyper-personalization they experience in B2C interactions. Hear how Toyota Material Handling, together with Deloitte Digital, transformed its B2B customer experience with Adobe Experience Cloud. Learn about the challenges and benefits realized from implementing an enterprise-grade martech strategy one year out from leveraging Adobe Experience Cloud.
Hear about Vanguard’s transformative journey in embracing Marketo Engage and Real-Time CDP B2B, transcending mere competition to redefine the dynamics between marketing and sales. This evolution resulted in groundbreaking customer interactions achieved through personalized content, multichannel campaigns, and lead nurturing, setting unprecedented benchmarks for the organization. However, the path was far from seamless and encountered the typical challenges that large enterprises face in extensive projects, ranging from data integration to the intricate task of aligning marketing and sales efforts.
SESSION HIGHLIGHTS
A behind-the-scenes exploration of Vanguard’s transformative journey in embracing Marketo Engage and Real-Time CDP B2B
Valuable lessons learned in aligning marketing and sales efforts
Tips and tricks for shaping your own success story as you navigate your implementation journey
A powerful attribute of Adobe Workfront is its ability to integrate with other solutions in your tech stack. Hear from three diverse organizations about how they approach these integrations, from identifying the initial use case and the why, to the rollout and results.
In this session, you will hear:
How Cognizant replaced the time-consuming and often error-prone manual process of generating UTM links by leveraging Fusion to automate the workflow.
An example of how leveraging Fusion saved one organization both time and money, minimized errors, and established standardization for internal marketing processes by integrating and automating processes between Workfront and Marketo
How Deloitte has established Workfront as the source of truth for their content supply chain, which connects Workfront to AEM Assets
Grab a seat and benefit from those “aha moments” of three Adobe Marketo Engage customers who have tips, tricks, and lessons learned that they’re eager to share. Get your questions ready because we’re giving you the microphone.
Our experts share real-world tips and success stories on:
Taking your conversational engagement to the next level using Adobe Dynamic Chat and Marketo Engage
Using Custom Objects to build your MarTech stack and MAP integrations
