LIVE BREAKOUT SESSION

Intake to Impact: AI-First Adobe Content Supply Chain for Life Sciences

Monday, April 20 | 4:30 - 5:30 p.m. PDT

Life sciences organizations are modernizing the end-to-end content supply chain—intake, workflow, creation, asset management, and delivery—to move faster while maintaining brand consistency and compliance at scale. Leaders share how Adobe products and features work together through standardized libraries and metadata. Get an AI-first approach—platform first, custom where needed—that improves orchestration, scales content variants, and reduces handoffs from brief to build.   

More details coming soon.

LIVE BREAKOUT SESSION

Not a panel: A B2B working session for content demand reality

Tuesday, April 21 | 1:30 - 2:30 p.m. PDT 

Complex buying journeys, multiple personas at each stage, new channels; these drive an increased demand for personalization, yet frequently the number of resources to do the work remains the same. In theory technology exists to create a content supply chain for the future and meet that demand, but in reality the way ahead is rarely one-size-fits-all.  

So if it's not one-size-fits-all, how do you find what's right for you? Panelists join Deloitte Digital to talk about how they're solving this across B2B marketing and sales, where they've seen challenges, and prognosticate what's next. Expect debate on topics like centralized vs. federated AI organizational models, how to get sales teaming successfully with marketing, how to stay creatively ambitious in a regulated industry, and more.  

Highlights:  

• See how different leading brands solve the same content problem in different ways within their business  
• Approaches to governance, approvals, and reuse for your risk tolerance  
• Tactics to improve findability and field adoption based on how your teams actually work 

More details coming soon.

LIVE THEATER SESSION 
Mail Drop Ready: Test-Ready Variants, Mail-Ready in Minutes

Wednesday, April 22 | 12:00 - 12:25 p.m. PDT

Direct mail performs best when it’s planned as a touchpoint in an omnichannel journey, not a one-off extension. In this interactive workshop, see how the newly available postal-compliant templates, and the Direct Mail Ads Add-On in Adobe Express, help teams turn existing on-brand creative into mailbox-ready formats in minutes, with built-in compliance checks and quality controls.   

Key takeaways:   

• Learn a practical, self-serve workflow to create, version and approve mail at speed so you can run higher-frequency testing (offers, messaging, creative, format) without creating governance bottlenecks.   
• Discover how to coordinate creative, audience, and in-home timing so mail lands in sync with your cross-channel plan, improving relevance and reducing wasted spend.   
• Leave with a repeatable approach to scale direct mail production, cut handoffs and rework, and accelerate time-to-market while protecting brand consistency, quality and control.   

More details coming soon.