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Top takeaways from CES 2026

 

There was no shortage of inspiration to be taken in from the show floor, keynotes, recording studio sessions and more at CES 2026, where we welcomed a new year of product innovation, experience personalization, creativity, and of course, AI. Below are our top takeaways from last year's event:

 

  1. Media and streaming services are shaping the future of personalization across screens large and small, with connected activations that close the gap between marketing, sales and e-commerce.  

  2. Artificial intelligence is helping brands drive better outcomes and measurement through automated campaign personalization, virtual agents, real-time listening for market insights, and more. 

  3. Accelerating the speed of content supply chains is top-of-mind for marketing leaders who want to quickly produce impactful creative assets for the right audience, at the right time.

 

 

CONVERSATIONS FROM CES 2026

Our conversations from CES 2026 covered a breadth of popular topics such as AI, MarTech, product innovation and personalization. Watch our session recaps and Marketing Beyond podcast episodes for insights around what moves today’s marketing visionaries.

  • PANEL RECAP

    AI and modern MarTech

     

    Panelists from Medtronic, The Standard, Meta, Intuit Credit Karma and Walmart Connect reflect on how AI and modern MarTech are reshaping the way brands drive outcomes.

  • SESSION RECAP

    Content in the age of AI

     

    Deloitte Digital leaders explore how Generative AI and agentic AI are transforming content creation by improving content effectiveness. 

  • SESSION RECAP

    Content and the creator economy

     

    Deloitte Digital leaders discuss the intersection of creators and content and what it means for brands navigating rapidly shifting channels and behaviors. 

  • MARKETING BEYOND PODCAST

    Rethink customer experience orchestration with AI

     

    Join host Alan Hart and Adobe Enterprise Chief Marketing Officer Rachel Thornton as they discuss how AI is reshaping customer experience orchestration and the content supply chain, helping marketers deliver true personalization at scale.

  • MARKETING BEYOND PODCAST

    Reaching patients directly in medtech

     

    Join host Alan Hart and Medtronic Senior Director of Global Integrated Communications, Neuromodulation, Naomi Rodiles to explore the shift toward direct education of patients and caregivers about life-changing therapies. Hear why Naomi's team is moving beyond provider-first messaging to also build consumer-focused digital-first awareness that’s findable, trustworthy and aligned with modern expectations.