What if the next six months could put you three years ahead? At Cannes Lions 2026, we helped brands discover how agentic AI, omnichannel personalization and smarter content lifecycles can propel growth—delivering scalable innovation with measurable business impact.
the estimated market size for Generative AI by 2032, up from $14.26 billion in 2023¹
of brands have made personalization a key strategy since 2022²
of consumers say they see the influencers or creators they follow as trusted sources of information³
Your creatives need easier workflows that speed time to value on every campaign and customer experience.
At this year’s Cannes Lions, we explored how brands can accelerate the impact of their creative and technology investments. On every channel. With every customer.
FEATURED SESSIONS
Reserved for executives at the VP level and above, this exclusive loft provided a relaxed respite from the noise and chaos of the Croisette, along with intimate conversations with senior marketing leaders who are leveraging emerging technology to accelerate value on every campaign and investment.
Deloitte Digital Onstage
Location: FQ Beach
Deloitte Digital Speaker: Shruti Jayakumar
Innovation gets headlines. Trust earns loyalty. As technology becomes more embedded in how we live and work, leaders can no longer design for theory. They should design for reality, grounded in how decisions are made and how people actually navigate their days. This session brought together leaders building technology with empathy, accountability, and cultural intelligence at the core.
Location: FQ Beach
Deloitte Digital Speaker: Kirsten Rhodes
Leadership has never been a solo pursuit. In a world shaped by constant change, meaningful relationships are often accelerators of growth and resilience. This conversation brought together leaders who’ve built communities rooted in trust, generosity, and shared ambition. Guests learned how investing in your pack can help strengthen influence, expand opportunity, and create impact that lasts.
Location: FQ Beach
Deloitte Digital Speaker: Jenny Kelly
Agentic AI is in its infancy, yet it’s already reshaping how work flows and ideas come to life. As systems take on more execution, leaders have an opportunity to focus on judgment, creativity, and human connection. The shift is not about replacing roles, but expanding them, unlocking new ways to work, lead, and collaborate more inclusively. This panel brought together leaders who are actively using agentic AI to rethink how teams operate and deliver impact.
Location: TIME100 on the Croisette
Deloitte Speaker: Scott Mager
In today's sports landscape, the biggest plays don't just happen on the field—they unfold across social feeds, group chats and global fan communities. From tunnel fits and behind-the-scenes vlogs to founder-led brands and purpose-driven collectives, a new generation of athletes is redefining what it means to build a business and a loyal following. At this special TIME100 Talks, we convened athletes-turned-creators, league innovators, CMOs and creator economy leaders to explore how game-day moments become global cultural movements—and how the right partnerships turn passion into long-term equity.
Location: Hotel Barrière Le Majestic Cannes
Deloitte Digital Speaker: Kim Frazier & Vinny Chisari
At this invite-only 90-minute reception at the Majestic, we hosted senior marketing executives from global brands across multiple industries. Together we unpacked how to transform, operate, compose, and scale modern marketing with AWS foundations, Adobe experiences, and Deloitte Digital delivery. Guests enjoyed great rosé and candid conversation on GenAI-era content, personalization, and measurable experience.
Location: FQ Beach
Deloitte Digital Speaker: Scott Mager
The future of women’s sports is unstoppable with the right partners, and nowhere is that more evident than in the WNBA. This is more than momentum. It’s a blueprint for how investment, innovation and leadership are reshaping the business of sport. Featuring leaders from across leagues, brands and business, this conversation explored how strategic collaboration is accelerating growth, creating new value, and defining what’s next for women’s sports.
Location: Port de Cannes, Jetée Albert‑Édouard
Speakers:
From Data to Decision: How Technology is Transforming Operations Across Media, Sports, and Entertainment
In this live podcast recording, leaders discussed how organizations in media, sports, and entertainment are moving beyond using data and innovation as analytics drivers and how they are rebuilding operations around them, from how content gets produced and distributed to how fans are engaged.
SOURCES
1. Deloitte, A new frontier in artificial intelligence: Implications of Generative AI for business, 2023, accessed March 13, 2025.
2. Deloitte Digital, Personalization: It's a value exchange between brands and customers, 2024, accessed March 15, 2025.
3. Deloitte Digital, 2025 State of Social Research: How efficiency can meet impact with the right investments, 2025, accessed March 16, 2025.
