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Recorded at Cannes 2025

Marketing Beyond and Bigger Picture Thinking

Our Recorded at Cannes content series brings you exclusive conversations and insights from the world’s most influential brands, recorded live onsite at the Cannes Lions International Festival of Creativity. 

Behind the scenes with special guests

Alan kicks off the series with candid confessions from marketing’s brightest minds, as they reveal how creators, data and authenticity are reshaping the industry. 

 

Hear from Celia Salsi, global head of product marketing at YouTube, on why attention, relevance and trust are crucial for brands striving to stand out in a crowded market; Kaya Yurieff, team leader for the creator economy at The Information, on creators' complex and evolving identities; and Emma Simkiss, associate director of brand and marketing at the International Olympic Committee, on how authentic fan engagement is measured by meaningful interaction and loyalty, not just numbers. And many more!

Driving audience engagement at Disney

Tune in to this episode as Alan chats with Andrew Messina, senior vice president at Disney Advertising, about the evolution of advertising and how Disney’s portfolio is creating new opportunities for brands.

 

Andrew shares how live events—particularly women’s sports—are shaping advertising, highlights the importance of relationship-building in media sales, and explains Disney’s approach to reaching diverse audiences. He also reflects on the importance of mentorship and how AI and youth culture are influencing marketing strategies.

Google it: Smarter marketing with AI

Alan meets with Sean Downey, president of Americas and Global Partners at Google, at the Cannes Lions International Festival of Creativity to talk about AI’s impact on marketing. Sean shares how Google is building AI and automation into its advertising platforms to help marketers improve performance while protecting consumer privacy.  

 

He notes the pressure on teams to be more efficient than ever and how AI tools can help them work smarter and keep up with shifting behaviors. He also underscores the role of first-party data, privacy-safe solutions, strong change management and a growth mindset. Sean also reflects on leadership lessons around authenticity, empathy and continuous learning. 

The secret to Klarna's AI advantage

In this episode, Alan and David Sandstrom, chief marketing officer at Klarna, discuss how embracing change, leveraging artificial intelligence (AI), and balancing data-driven efficiency with creativity are shaping the future of marketing and brand-building.
 
Klarna is a financial technology company that is well-known for its "buy now, pay later" (BNPL) options. David highlights the macroeconomic trends that he believes are contributing to the growth of BNPL, while also sharing Klarna’s efforts to diversify their offerings with digital banking and mobile phone plans. Innovation and experimentation are core to Klarna’s culture, and can be seen in initiatives like their interactive customer hotline featuring an AI avatar of their chief executive officer.

Bigger Picture Thinking

With Stacy Kemp and William White, Walmart US

When your brand touches 90% of the US, the challenge isn’t just reaching people—it’s reinventing how they see you.

 

At Cannes Lions 2025, Deloitte’s CMO Program Executive Lead Stacy Kemp sat down with Walmart CMO William White to discuss Walmart’s transformation journey. From GenAI-powered personalization to a bold new creative identity, William shares his perspective on how Walmart is evolving behind the scenes and out in the world.

Bigger Picture Thinking

With Stacy Kemp and Laura Jones, Instacart

In an age of infinite content, attention is harder to earn—and creativity matters more than ever. At Cannes Lions, Deloitte’s CMO Program Executive Lead Stacy Kemp sat down with Instacart CMO Laura Jones to explore how brands can break through in a world shaped by AI, retail media fragmentation, and rising consumer expectations. From nostalgic campaigns to evolving talent, Laura shares how Instacart is building for what’s next.

The Bigger Picture

With Stacy Kemp and Claudine Cheever, Amazon

At Cannes Lions 2025, Deloitte’s CMO Program Executive Lead Stacy Kemp sat down with Claudine Cheever, vice president, Global Brand & Marketing at Amazon (now chief marketing officer at Pinterest), to talk about the evolving role of the CMO. From balancing global consistency with local nuance to rethinking AI as a teammate—not just a tool—Claudine shares how she approaches long-term brand building, creativity, and growth at scale.