We’re excited to announce that Belk—the nation’s largest privately owned mainline department store company—has chosen Deloitte Digital as their mobile agency of record.

We will be working with the retailer on a tablet initiative that will support the company-wide omni-channel retail initiative.

"Tablets are obviously an important piece of the omni-channel retail model, but just building a tablet-specific experience may not be enough to increase brand value, earn customers' trust, and drive sales," said Kasey Lobaugh, principal, Deloitte Consulting LLP and Omni-channel Retail Leader, Deloitte Digital. "Users expect—and reward—tablet experiences grounded in simplicity, usefulness, and eye-catching aesthetics."

For more information, check out the official press release.