We’re excited to announce that Belk—the nation’s largest privately owned mainline department store company—has chosen Deloitte Digital as their mobile agency of record.
Belk

We will be working with the retailer on a tablet initiative that will support the company-wide omni-channel retail initiative.

"Tablets are obviously an important piece of the omni-channel retail model, but just building a tablet-specific experience may not be enough to increase brand value, earn customers' trust, and drive sales," said Kasey Lobaugh, principal, Deloitte Consulting LLP and Omni-channel Retail Leader, Deloitte Digital. "Users expect—and reward—tablet experiences grounded in simplicity, usefulness, and eye-catching aesthetics."

For more information, check out the official press release.