Steve Soechtig joined Deloitte Digital in August 2013 as our new Denver studio lead. In this post, he shares his perspective on the convergence of mobile and social technologies, and how DD can help businesses capitalize on this transformative trend—using the key ingredients of strategy, user experience, and technology.
Over the last 40 years, there has been a major technological advancement in every decade that has disrupted how we transact business, manage interactions with customers and employees, and manage business processes. In the 80s, there was the introduction of the personal computer. In the 90s, we saw the expansion of client-server distributed technology. And in the first decade of this century, we saw the growth of Web 2.0. These technologies have penetrated virtually every aspect of business operations and consumer actions, and are the cornerstone of many interactions. We are now stepping into a new revolution.
I believe that every company on the planet is on the cusp of the next major technology revolution, one that will change business models, open up new markets, and introduce efficiencies not thought of ten years ago. This revolution is the convergence of mobile and social technology, combined with the ubiquity of high-speed, over-the-air network access and faster, smaller technology platforms.
The speed of adoption of touch-enabled mobility has been mind-boggling. Consider that the pioneering smartphones were introduced recently, in 2007-08, and the tablet was introduced in 2010. During that time, hundreds of millions of devices have been sold.
The growth of social interactions through networking sites is accelerating at the same pace, with well over a billion people actively engaged in online, community-based dialogues. These sites are changing how people access information, how they interact and collaborate, and how they develop their point-of-view on brands, trends, and current events.
For businesses to remain relevant to customers, they should manage the dialogue on these public, rapidly propagating forums. To effectively manage communications and collaboration among internal employees and external partners, companies must implement community platforms to manage and distribute dialogues using similar social paradigms.
I’m thrilled to be joining Deloitte Digital as Denver’s new studio lead at this time, where we’ll be working with clients to define and implement mobile, social, and web strategies that transform how these companies interact with their customers, employees, and partners. I really believe we are uniquely positioned to help our clients capitalize on this disruptive and transformative trend, bringing together the three cornerstones of experience central to success: Strategy, User Experience, and Technology.
DD brings together skilled creative resources who understand how people interact with applications with experienced technologists who know how to effectively manage functionality across the various mobile operating platforms. In doing this, our digital practice can assist our clients in executing creative, forward-thinking strategies that can allow them to continue differentiating themselves in the marketplace, grow their brand, revenue, and customer satisfaction metrics, and manage the performance and satisfaction of their employees and executives.
I am excited to be joining this leading team and look forward to working with our clients to address these challenges.
Steve Soechtig joined Deloitte Digital as Denver’s studio lead in August 2013. He brings over twenty years experience in definition, development, sales, and delivery of complex technology solutions to global Fortune 500 companies, and ten years experience building, growing, motivating, and leading teams in these efforts.