This week marks the year-three launch of the social business global executive study, a multi-year collaboration between Deloitte Consulting LLP and MIT Sloan Management Review. Core to the research is a large online survey of cross-industry and cross-functional business executives.

Social networking can provide instant access to people and information throughout the world, giving businesses the opportunity to engage with customers and connect employees in ways never before imaginable.

Last year’s social business report addressed how these capabilities are being used and which enterprises are benefitting, providing executives with insight into the social business landscape today. It also provided an opportunity to investigate how some organizations are reaping value from social business and what is holding others back. Core to the research each year is a large online survey of business executives as well as interviews with executives, academics, and thought leaders.

Responses to the 2013-14 social business survey will be tabulated and incorporated into our study, which will be released in the summer of 2014. This year’s research effort will address questions such as:

  • What progress are organizations making in leveraging social data and analytics? Are any particular industries leading the way?
  • What are some leading examples of companies implementing social initiatives in other countries and regions?
  • Are there significant differences between industries in terms of social business adoption levels and types of initiatives?

In the meantime, you can find occasional updates of findings on the MIT SMR Social Business Big Ideas site. We welcome your thoughts and insights and look forward to incorporating them into our research.