We’ve all seen the explosion of smartphone and tablet adoption in the consumer world—but a similar seismic shift is under way in the business world, too. Mobile technology isn’t just an incremental trend. It’s changing the very nature of society, culture, and business.
These changes have been unfolding quickly, creating a growing gap between the status quo of today and the potential of tomorrow. Mobile is fundamentally reshaping operating models, business models, and marketplaces, at an often surprising rate. Merely having a mobile presence isn’t enough.
Though businesses are taking note, there’s a big disconnect between consumer and employee expectations and corporate mobile offerings, including those offered by larger companies. And while organizations are starting to explore the possibilities of mobile technologies, the full potential for business remains untapped.
In this article, authors Bill Briggs, Stephanie Chacharon, Shehryar Khan, and Mike Brinker explore the gap between consumer expectations and corporate reality.
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