It’s a phenomenon—there’s no doubt about it. This year an estimated 135,000+ people are roaming the downtown core of San Francisco for the 12th annual Dreamforce conference. When you get that many people in one spot, it’s no surprise: News gets made. 

People get a little excited about Dreamforce. This year that energy is channeling into themes around the future of cloud, social, mobile, connected technologies—and how they are all helping companies find new ways to connect with customers. Woven into all of those is a strong theme of philanthropy. 

The social scene

We took a look at a few of the these themes and how they're working their way into social conversations around the conference.* Here are a few tidbits we pulled out. The buzz started with Salesforce's big announcement about analytics. 

Analytics. Salesforce officially announced the much-anticipated (err, leaked?) Wave, a tool for viewing business analytics, sparking over 300 Twitter mentions on the topic. Deloitte Digital also followed this news with announcements on a number of our innovations using Salesforce technologies, many of them focused on making analytics more accessible and aligned with specific industry needs. 

DFGives. This year, there has been an extra emphasis on the socially conscious business, a connection to Salesforce’s 1-1-1 philanthropic model. Attendees have been encouraged to make an impact on a different social issue every day of the conference. On Monday, from 10-1 volunteers helped pack meals in support of #DFGives Million Meals Food Drive, and the gates to the tradeshow were flanked with donated canned food. The topic reached an approximately 1.8M people on social media today alone.

The Tonys. It was a tale of two Tonys today. Between Marc Benioff's fireside chat with Tony Prophet and Tony Robbins' three-hour motivational extravaganza, the name Tony got 800 social mentions. 

The Deloitte Digital presence

Andy Main rocked the house at the Salesforce Partner Keynote, talking about our work over the past year with Salesforce Communities. He shared stories about how we've used this platform to re-imagine how customers, employees, business partners, and suppliers collaborate. He also highlighted some of the industry-tailored applications announced in one of five press releases that went out over the wire today. Find out more about those announcements here

Deloitte Digital's booth was a hive of activity with demonstrations happening every hour and a social sweepstakes driving people to the booth. We also had some of our smartest and savviest speaking in two panel breakout sessions: The Journey to the Perfect Sale, The Perfect Order led by Tina Phillips, Principal; and Improving Productivity on the Road, Even Offline with Deloitte’s Pocketsales, led by Nick Turner, Partner. 

And we're ready for another big day tomorrow. If you're in town, come by our booth, swing by our industry kiosks, or join one of our other sessions. Keep up with what we've got planned on our Dreamforce site. We'll see you there!

*All social measures were pulled by Deloitte Digital analysts using Radian6. All of the numbers reflect mentions within social media conversations about Dreamforce 2014.