We’re in the middle of a big week at the 2014 Adobe Summit, where Deloitte Digital is a major sponsor—platinum, if you will. And we’ve got plenty in store for the digital marketing haute monde attending.
Deloitte and Adobe have a longstanding alliance, and out of this has come a new digital marketing product: MarketMix, built on Adobe Marketing Cloud. It’s a comprehensive platform for digital marketing solutions that deliver compelling customer experiences—bringing together Adobe Marketing Cloud solutions along with integrations for ecommerce and customer relationship management solutions.
This platform should give marketers and corporations greater confidence in their ability to meet the needs of today’s demanding consumer. It can also help them effectively implement impactful digital experience campaigns that lead to greater brand loyalty and increased conversion rates.
MarketMix combines proven strategies, industry-specific processes, technology accelerators, and managed operation capabilities to allow for: enhanced marketing speed and agility; faster time-to-market for campaigns; more coordinated execution and governance; targeted, relevant customer experiences; and more predictable global deployment.
Learn more about the product in today’s press release.
Addressing new challenges of digital marketing
This week Steven Bailey, MarketMix Offering Lead, Deloitte Consulting LLP, published an article on CMO.com about the new ways marketers must think in order to target their specific audience segments in the digital age. He covers key concepts including hypersegmentation, contextual content marketing, community building, and engagement. (Coincidentally some of the same challenges that MarketMix helps solve.)
Speakers at the Adobe Summit
If you’re attending the conference, Deloitte Digital is part of a strong lineup of speakers. Check out:
Getting emotional: How Fox Sports is driving cross-channel engagement with fans
Wednesday, March 26, 11:30-12:30 p.m.
Ben Gerst, Senior Vice President, Platform and Product Development, FOX Sports
Alejandro Danylyszyn, Principal, Deloitte Digital
Media and entertainment: Reinventing digital marketing
Thursday, March 27, 9:30-10:30 a.m.
Jennifer Cooper, Director, Media Industry Strategy and Marketing, Adobe
Colin Coleman, Senior Director Analytics Product Strategy and Data Governance, Turner Broadcasting System, Inc.
Jennifer Towns - Senior Director of Marketing, AOL
Danny Ledger, Senior Manager, Deloitte Digital
Jeff Misenti, Chief Digital Officer, Fox News
Speed up! Accelerate your customer journey with Adobe Social
Thursday, March 27, 3:00 p.m.-4:00 p.m.
Doug Palmer, Principal and Social Lead, Deloitte Digital
Sean Butterworth, Digital Strategist, Deloitte Digital