Marketing today is a complex world of cross-channel experiences, where technology can either help or hinder customer connections. Today we announced one more way we're making sure it helps with our MarketMix solution, built on Adobe Marketing Cloud.

It’s not enough to think of online stores as merely an online catalog anymore. Brands need to make their sites a destination with personalized, engaging content that doesn’t get in the way of buying product. Today, Deloitte Digital’s Adobe Alliance announced the launch of a new addition to the MarketMix solution to help make those connections easier—the Oracle Commerce Accelerator.

This is the latest innovation of our MarketMix solution, a preconfigured set of time-tested digital marketing and ecommerce accelerators and methodologies built on Adobe Marketing Cloud technologies. With this integration, online marketers and merchandisers can connect back-end Oracle ecommerce capabilities with the MarketMix suite of tools and services. In other words, online marketers and merchandisers can more easily connect personalized, content-led experiences with the path to purchase.

That means, consumers can immediately purchase, share, or save an item to their wish list without leaving the content that is keeping them engaged with the brand. It helps drive conversion in a way that is seamless to the consumer—while also easily implemented on the backend by content owners without support from IT.

The Deloitte Digital MarketMix solution helps CMOs take back control—no longer tied to agencies or legacy systems, and benefiting from the best aspects of a variable cost, cloud-based or on-premise solution. MarketMix delivers a series of preconfigured tools tailored to address specific industry needs with a suite of technology accelerators, third-party integrations, and optimized operations—all backed by Deloitte's global strategy, creative, process, and application management expertise.

Find out more about MarketMix and how this experience-driven commerce solution can help you increase conversion and build stronger brand loyalty on our Adobe Alliance page, or contact Steven Bailey, Deloitte Digital MarketMix lead, Deloitte Consulting LLP.