Etheridge played for a packed house last night at Deloitte Digital’s invite-only party. Guests rocked out to her new album, This is M.E., and of course some fan-favorites.
This wasn’t the first time Deloitte and Etheridge have teamed up. In March, she was the headliner for Deloitte’s party at SXSW, beginning a relationship that led to the recent announcement naming Deloitte Digital as her Digital Agency of Record.
So, what's with all the love?
Deloitte has a history of promoting inclusion in the workplace, a value that’s near and dear to Etheridge. It sparked her interest in learning more about what we do, and the opportunities began popping up from there.
Since SXSW, in preparation for her new album release, a team from DD's Seattle Studio has been using social analytics to better understand her fan base, grow her audience, and manage her online presence and strengthen relationships with her followers. Twitter was, well, all atwitter with fans enjoying the show. By our counts 412,689 heard about her performance at Deloitte Digital's party at Dreamforce on social networks alone.
We’d say that’s M.E. gettin’ digi with it. And it’s only the beginning.