Randi Zuckerberg delivered yesterday’s keynote at SXSW, meaning she was actually in Austin, Texas. Her brother, and founder of Facebook, Mark did not speak at SXSW, but is always creating plenty of chatter. This is Randi’s moment to shine, but did she outshine her younger brother?

Well, she crushed him. Randi earned 600+ mentions in correlation with SXSW, but Mark, her baby brother, just scratched the teens.

It goes to show an event audience doesn't have time for what's not right in front of them. Get in front of your audience if you'd like to drive conversation.