We won! HTML5 social campaign nabs a Seattle ADDY
Folks from our Pioneer Square studio are headed down to accept a Seattle ADDY tonight for their work on Intel’s HTML5 social campaign. Through the use of our social tools and influencer relations, our teams were able to activate a community and develop partnerships with large publishers—namely, Rolling Stone and IGN—to help build momentum around HTML5.
The success of these efforts really shows how well the Intelligence team is able to locate and activate the right influencers. These influencers then partnered with DD Campaign team to innovate and then show off what’s possible with HTML5. Two key pieces that came out of these efforts were Rolling Stone’s feature piece, Geeks on the Frontlines, and IGN’s The Museum of Mario.
A big shout out to the Deloitte Digital team members who led the work on this project:
Jostin Darlington, Project Lead
Charl Lee-Pearce, Marketing Lead
Jeremy Beasley, Art Director
Brian Enriquez, Engineering Lead
Matt Cairns, Engineering
Garret Goodhue, Engineering
Chase Bratton, Visual Designer
Steve Darval, Solutions Engineer
Conner Kutsunai, Senior Manager, Influencer Marketing
Brian Meehan, Producer
Congrats to everyone who worked on this!