MarketMix is Deloitte Digital’s time-tested suite of industry tools and services to help marketers integrate, accelerate, and operate the Adobe Marketing Cloud® with speed and agility. From strategy and process to design and technology, MarketMix helps your brand thrive in the digital world.
MarketMix is about results. Our tailored approach to industry-specific solutions lets you focus more on customer engagement, conversion, and loyalty. Read on to see how some of our clients have conquered marketing in a digital world.
High-Tech: Iconic technology brand doubles purchase interest while reducing campaign turn-around time by 80%
As a strategic advisor, we helped an iconic technology company devise a bold plan for the future—one that would help transform their online presence across geographies and business units. By leveraging our depth of experience in strategy, UX/Web design, content, integration, and technology, we helped this global brand take back control of digital engagement while reducing operating costs.
Partnering with Deloitte Digital, this technology giant reduced campaign time to market by 80 percent, increased natural search traffic by 67 percent, now supports 25 million unique visitors per month, and doubled purchase interest metrics year over year. A high-tech site delivers truly high-tech engagement at speed.
Entertainment: A gaming master wins greater reach—both to customers and recruits
A leading worldwide developer, publisher, and distributor of interactive entertainment and leisure products offers customers a top technology product experience, but was ready to upgrade their digital platform to the same high caliber.
Our teams helped design the experience and delivered a responsive solution to reflect the power of the brand with a new agility. Not only was it important to upgrade the digital image with customers, but it was equally critical to convey the company’s dynamic and innovative culture to potential recruits in the highly competitive technology job market. The solution effectively increased both revenue and the quality of job candidates to ultimately win the game.
Retail & Services: Beauty behemoth nearly doubles digital traffic with a fresh look and ability to deliver additional brands in half the time
A major owner and operator of beauty salons with multiple beauty brands needed a better way to engage consumers through enhanced self-service and mobile on-the-go access—augmenting the salon experience. Deloitte Digital’s combination of strategy, creative, technology, and operations now help make the salon experience more compelling with scheduling, way finding, as well as hairstyle and product inspiration to help increase customer satisfaction and brand loyalty.
What’s more—MarketMix accelerators helped the client create a distinct look and feel for sub-brands while maximizing prior investments in only half the time. Now this beauty brand has control of its digital destiny and can put their best look forward in the market.
To learn how MarketMix can help your organization, contact Steven Bailey, MarketMix Offering Lead, stbailey@deloitte.com.
