As a creative digital consultancy, we’ve created a completely new model to bring our clients’ ambitions to life. We’re investing in top talent to build out that vision, and we’re showcasing some of these professionals in a series of Q&As. Today, that’s Jeff Hood, who joined Deloitte Digital as a principal.

Tell us a little bit about your background and where you were before Deloitte Digital.

Prior to joining Deloitte, I spent a total of six years at IBM and last led the company’s digital service line within the Industrial sector. Prior to IBM, I spent eight years at Acxiom Corporation and led their automotive, high-tech and public sector business units. I am a Deloitte boomerang and had a great experience in the Detroit office as a senior manager from 1998 to 2002. My career started in 1993 as an engineer at Ford Motor Company.

What attracted you to Deloitte Digital?

Culture, client focus and leaders who are still here from my previous Deloitte experience. Deloitte Digital has an entrepreneurial culture, a relentless focus on clients, and exceptional talent at every level.

What do you believe sets us apart from the competition?

Our private model drives client-focused behaviors beyond the third-quarter tendencies of many public companies.

What’s surprised you the most since starting at Deloitte Digital?

I can’t believe how big the organization has grown in 14 years.

What do you see as the biggest area for growth in your discipline?

Digital Foundry-like services where we embed ourselves into the fabric of companies to transform the way work gets done.

What do you think the future looks like for creative agencies?

High-tech, with projects commissioned on much shorter durations (e.g. clients rent “Digital Pods” that consist of six to 12 resources who create experiences, digital assets, and insights to solve a specific business issue and desired outcome).

What inspires you?

Humans who leave it all on the “playing field.” Love the Olympics and watching the world’s premier athletes give it everything they got.

What’s your favorite emoji?

Monkey covering his ears in response to texts from my wife about the mischief of my teenage boys.

Better Jimmy, Fallon or Kimmel?

Fallon, ultra-talented dude.

What’s on your current playlist?

Six decades of pop, rock and hip-hop starting from the 1960s.