With the advent of digital engagement, it’s easier than ever for customers to influence brand perceptions and provide input to organizations. The modern customer is savvy. They do their research before they buy, solicit peer recommendations, and review before deciding. Once they use a product, they define the value of their brand experience.
Meet us at Medallia Experience ’16, April 26 to 28, and hear more about how Deloitte Digital can work with you on your customer’s journey.