We believe that the right idea at the right moment can spark change and inspire action. Explore our insights on creative business transformation, future-proofing your business, and innovating to create great impact for all.
Workforce transformation
Integrating artificial intelligence into the workplace offers many benefits, but moving too fast could have a negative impact on workforce experience if human needs are left unaddressed. Here, we explore four emerging tensions between the workplace opportunity inherent in AI investments and the human values potentially at risk.
Generative AI
Like many of our clients, our global brand team grappled with one of today’s biggest content challenges: how to become a more personalized, relevant brand to a highly diverse customer base. This led us to think differently about what brand identity means. Could Generative AI be the key to accelerating how we show up across channels? And how could we guarantee brand safety and consistency in the process?
Customer service
The typical service journey has been largely reshaped by tech-driven options that give consumers the power to choose in the moment. To deliver quality service across channels, brands can adopt an approach known as transparent service optionality.