With a broader creative palette and suite of capabilities, we design solutions beyond block-and-tackle tactics that help health brands meet broadening consumer expectations.
And it shows.
For the fourth year, Deloitte Digital has ranked in the top 10 of MM+M's annual Agency 100 list. The Agency 100 list celebrates the industry’s top marketing firms’ creativity and effectiveness in healthcare marketing and communications, and is considered the gold standard of healthcare industry awards.
Taking 3rd place, we round out the top three on a list of some of the most innovative agencies in healthcare marketing. What makes us different? Our creative campaigns are at the intersection of both healthcare and consumer marketing.
“The biggest theme among new clients is that they are thinking about healthcare as consumer-driven marketing,” said Mark Singer, principal, Deloitte Consulting LLP, and Deloitte Digital offering leader. “The science is the table stakes.”
“What they are looking for is what differentiates us: the experience, the personalized care, the capabilities, and how we think about equity and content,” Singer continues.
Over the past five years, Deloitte Digital has steadily climbed up the list – driven by its strong revenue growth. In 2021, revenue grew by 40%, from $267 million in 2020 to $374 million. This year, we moved campaigns one step further by developing more creative capabilities and continuing to reimagine the patient experience. Our recently established Health Equity Institute is recognized by MM+M as one of the main differentiators in our mission to drive change in the healthcare industry.
Today, we’re focused on creativity in service of a reimagined patient experience, with capabilities including:
- Connected industry knowledge. We draw on sector insights from Deloitte’s work with more than 95% of the Fortune 500 health and life sciences companies, giving us an unparalleled “ecosystem” view across the health value chain.
- On-demand talent to deliver out-of-sector thinking. We sit at the confluence of data + tech + creative, delivering smarter assets across the ecosystem to drive omnichannel business growth.
- Driving behavior change for healthy outcomes. We design persuasive journeys using the principles of behavioral science to support change and improve lives.
Some of our new products include a Health Equity Dashboard that provides free and public insights on health-equity status across the United States, and Brandworth™, an algorithmic assessment that offers insight into which brand elements drive customer consideration and purchase.
New executive additions to the team include Dr. Kulleni Gabreyes, director of the Deloitte Health Equity Institute and head of the firm’s healthcare consulting practice, and Joanna Ruiz, healthcare agency offering lead help to drive our strategic direction and growth.
As we continue to use creativity and design as a solution for our clients’ problems, our focus is also on the trends facing the healthcare industry today and in the future. We know healthcare is on the brink of major disruption, and our vision is also on what’s next.
What’s on our radar? Medtech and hospital/provider solutions.
“[The healthcare industry] is experiencing a dynamic transformation. There is consolidation, growth, and acceleration in terms of capabilities around care and loosening regulations, including telehealth,” Singer said.
We can help clients navigate new trends and disruption.
“We are seeing a lot of brands transition to DTC for the first time; they are hiring their first CMOs,” said Ruiz. “They are establishing a new business model, so they need to figure out how to communicate with their consumers.”
“We’re here to help guide them through the process,” she said.