Create competitive advantage for loyalty through trust
Trust is what brings us, as humans, together. It’s the essential bond that underpins not only the relationships we have with one another, but also the relationships we have with brands. Yet our inclination to trust is at an all-time low.
The Human Experience (HX™) TrustID™ is a data-driven tool based on over 350,000 survey responses with customers and workers across nearly 500 brands, in-depth focus groups, conversations with leaders committed to building trust, and case studies exploring situations when trust was won or lost.
What's your trust score?
HX TrustID distills trust to just four factors: humanity, transparency, capability, and reliability. Measure your trust score across these factors using a simple, 7-point response scale and an open-source survey. HX TrustID lets you identify your strengths and trust deficits so you can start closing the gaps.
To what extent do you agree that a brand…
Harvard Business Review
WIRED Brand Lab
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