Delivering authentic, high-value, and timely content is central to creating great customer experiences. We’ve entered a golden age of content—and today’s brands are faced with the soaring customer expectations that come with it. A differentiated approach is essential to get ahead.
The new content supply chain
The speed of change in today’s digital marketing landscape means that mere content evolution is not enough. Brands need to proactively embrace the Content [R]evolution by adopting new tools and transforming their content lifecycles to focus on relevancy and customer centricity rather than volume alone. More content doesn't always mean better customer experiences—the content needs to feel relevant and personalized to each unique customer.
As the demand for digital content increases, brands can respond to the moment by harnessing the right tools and teams, and by prioritizing quality, efficiency, and trust as the foundation of their content creation strategy.
Increase in demand for content in the last year¹
Of brands have already invested in GenAI to support personalization²
Of brands plan to increase GenAI spending in 2024³
Our approach
Today’s brands contend with many content lifecycle challenges, such as shifting consumer behavior, data privacy and security, customer engagement, technological adoption, and more. The rise of Generative AI (GenAI) has only accelerated the need to transform content operations.
At Deloitte Digital, we have developed a flexible content supply chain approach that can be tailored to your brand’s specific needs. We can help you deliver personalized, omnichannel, high-quality content to engage audiences in real-time and drive business growth.
Industry Advantage™
Our Industry Advantage™ framework helps you reimagine the content lifecycle for your business. Our leading experts understand the unique perspective of your company, which enables us to build an efficient and effective content supply chain tailored to your needs—even in highly regulated and rapidly-shifting industries.
Creative integration
Content without creativity will never capture the attention of your audience. Content without industry expertise will never be relevant to your audience. Our industry experts collaborate with our dynamic creative talent across 46 global studios to deliver quality, compliant content designed to engage.
Innovative transformation
Innovation is in our DNA. We are at the forefront of the AI, data, cloud, and GenAI technology that is taking the world by storm. Our collaboration with Adobe and other technology alliances helps us supercharge the content supply chain and realize the most value from your investments and operations.
Sources:
1. Deloitte Digital, “GenAI in Marketing Content Production,” Oct 8, 2023.
2 and 3. Deloitte Digital, “Personalization: It’s a value exchange between brands and customers,” June 11, 2024.
