With Deloitte Digital’s BioPharma industry knowledge and Salesforce technology, both companies will work together on new innovations to help pharmaceutical companies bring innovative therapies to patients faster.
Today, Deloitte Digital and Salesforce announced plans to accelerate CRM innovation for the BioPharma industry. As this sector rapidly evolves, legacy platforms struggle to keep pace, hampering progress and innovation. Informed by Deloitte Digital’s deep life sciences and health care experience serving clients around the world, and Salesforce’s CRM technology, the two organizations intend to develop new solutions to advance BioPharma innovation.
The BioPharma industry is undergoing rapid transformation driven by data analytics, catalyzing the creation of specialty drugs and advanced and personalized therapies that require more patient and health care provider engagement. Many BioPharma organizations rely on outdated legacy platforms ill-equipped for this shift in treatments.
Deloitte and Salesforce’s collaboration will empower BioPharma firms to bring innovative therapies to patients faster. In a competitive industry, speed to market is crucial. This collaboration intends to equip organizations with the tools needed to excel and impact patient outcomes positively.
"Our deep understanding of BioPharma positions us as valuable contributors to this collaboration," said David Rosner, Deloitte Digital life sciences leader. "We're actively supporting Salesforce's product team through intellectual capital and deep global industry expertise, ensuring that solutions are finely tuned to industry-specific challenges. Our domain expertise in therapies allows us to leverage insights into therapeutic development and health care delivery, ensuring solutions are not only technologically advanced but also highly relevant globally."
The journey to revolutionize customer engagement in BioPharma has begun. Deloitte Digital and Salesforce are committed to a future where innovative technology aligns seamlessly with industry needs, benefiting patients, health care providers, and the sector as a whole. Together, Deloitte Digital and Salesforce will help propel BioPharma into a new era of success, where patients can receive the treatments and therapies they need faster and more effectively than ever before.
Deloitte Digital highlights our Dreamforce experience. As a Pioneer Sponsor, Deloitte Digital provided three days of hands-on learning, insightful sessions, and meaningful collaboration focused on AI + Data + CRM.
