How is Banking as a Service changing banking?
Tim O'Connor and Gys Hyman
Banking as a Service (BaaS) is reconfiguring the banking value chain, opening the door to disintermediation and enabling new sources of growth. Our latest report, "Banking as a Service, Explained," can help you understand what BaaS is, why it’s important, and how to play.
BaaS is the provision of banking products and services through third-party distributors. Through integrating non-banking businesses with regulated financial infrastructure, BaaS offerings are enabling new, specialized propositions and bringing them to market faster.
As customer dissatisfaction with existing offerings grows, BaaS offerings are rapidly gaining ground—here are a few key stats on the state of the market:
of customers are considering switching banks
of customers have used a Buy Now, Pay Later service
for banks focused on BaaS offerings
The emerging BaaS configurations
As opposed to traditional banks who owned the entire value chain, BaaS players are largely focusing on only one to two stages of the value chain. Today, successful BaaS players align to one of four configurations:
To see examples of these configurations, the value they create, and how to launch a net new BaaS proposition, download our full report.
Tim is a principal with Deloitte Consulting LLP and serves as the Digital Banking and Payments leader under the Operations and Technology Transformation market offering. In this role, he is responsible for the shaping and delivery of Deloitte's Digital Banking & Payments services. In his previous position, Tim focused on developing and delivering a suite of integrated banking solutions through ConvergePROSPERITY. Specializing in the financial services industry, Tim is committed to advising and supporting clients on their most complicated and impactful transformation opportunities. Tim received his Master’s in Information Systems from Indiana University in 2005 and completed Kellogg's Chief Product Officer program in 2023. In his free time, Tim enjoys coaching his son’s soccer, flag football, and basketball teams.