Staying human-first in a digital era
Turning Buy Now Pay Later programs toward collective success
Buy Now Pay Later (BNPL) is a convenient, affordable, and fast option for digitized B2C payments in recent years. Players in the marketplace face an inflection point: put the customer first, or miss an opportunity for substantial growth.
In the new Deloitte Digital report, Unlocking the Potential of Buy Now Pay Later, our practitioners explore key challenges facing BNPL expansion. BNPL is a short-term financing option that can help brands attain a wider reach of potential customers.
BNPL boasts a 43.8% projected compounded annual growth rate through 2030. In our report, we examine three key tenets that winning brands are focusing on to ensure a customer-first BNPL experience: wellness, trust, and inclusion. For BNPL to grow sustainably and mature into a thriving offering, providers must proactively keep human experience at the core of their strategy.
Succeeding through inclusive Buy Now Pay Later programs