Embrace six key trends for enhanced measurability, targetability, and effectiveness in performance-based digital marketing.
Over the past generation, intelligent tools and platforms have extended the frontiers of opportunity for brands. It’s now possible to automate decisioning at scale, model audiences in detail, orchestrate experiences across channels—and measure it all in real time.
As a result, the promised land of digital marketing—of customers understood and served at a personal level; of growth driven by smart, real-time, omnichannel decisioning and orchestration—seems so close… Yet even as new frontiers open up, the horizon itself keeps shifting.
Why isn't digital delivering its promise?
Unveil a 360-degree view of each prospect and customer in the digital landscape, predicting their needs and creating a uniquely personal journey. Despite digital marketing's promise, challenges have intensified, especially post-2020 disruptions. Explore six trends in our perspective, Revolutionizing Brand-Customer Connections, as experience-focused CMOs leverage them for growth in performance marketing.
MIKE BRINKER, Performance Marketing Practice Leader, Principal, Deloitte Consulting LLP
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Delivering on the promise of performance marketing
