Our recent research demonstrates the positive business impact of weaving together human and digital interactions to create a cohesive buyer journey. It’s time to explore practical ways to challenge long-held assumptions about B2B sales and shape a new mindset for the future.
In the new Deloitte Digital report, The future of B2B sales is yes/and, we investigate why B2B sales are best suited to an approach that taps the power of both people and technology.
There’s no question that B2B sales are complex. This complexity is why today’s most successful B2B organizations are striking a balance between human-led sales and digital interactions. They’re doing it because it’s what their customers want—and because it’s good for their bottom line.
To stay ahead, leaders must let go of an “either/or” mindset between human and digital, when the possibilities for reaching, persuading, closing, and managing customer relationships through digital will only continue to proliferate. Read our report to learn why embracing a “yes/and” mindset is the key to the future of sales.
Close the expectation gap in B2B
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Marketing has changed. Change with it.