Losing third-party cookies means lost revenue — for everyone
Deloitte Digital surveyed marketing leaders from companies across nine different sectors spending from $25 million up to more than $100 million on digital advertising. Using a benchmark formula, we calculated that on average across the companies, the loss of third-party browser cookies puts upward of $200 million in annual revenue at risk per company.
Compare your risk to your competitive set with our Cookieless Calculator and find out not only how much of your revenue is at risk, but how your preparedness stacks up against your competitors.
Goodbye third-party cookies. Hello Human experience
The end of third-party cookies can be a great news for your brand and your customers.
That's the way revenue crumbles
Learn how to navigate through an advertising landscape without third-party browser cookies.
Get cookieless ready. Or get ready to lose millions in revenue.
Master first-party customer data and leap to improved performance across paid advertising.
Achieve game-changing insights and actions from owned customer data.
Meet customers where they are across channels, with the right message in the right moment.
Create connected, personalized buying experiences while respecting their privacy.