Companies are at risk of losing upwards of $200 million in revenue due to the loss of third-party cookies. Take our assessment and find out how prepared you are for the cookieless future.

Deloitte Digital surveyed marketing leaders from companies across nine different sectors spending from $25 million up to more than $100 million on digital advertising. Using a benchmark formula, we calculated that on average across the companies, the loss of third-party browser cookies puts upward of $200 million in annual revenue at risk per company.

Compare your risk to your competitive set with our Cookieless Calculator and find out not only how much of your revenue is at risk, but how your preparedness stacks up against your competitors.

two little girls playing

Goodbye third-party cookies. Hello Human experience

The end of third-party cookies can be a great news for your brand and your customers.

Read more >

bright pink macaron cookie half-eaten with crumbs beside it against blue background

That's the way revenue crumbles

Learn how to navigate through an advertising landscape without third-party browser cookies.

Read the article. >

Gray translucent image of a report

Get cookieless ready. Or get ready to lose millions in revenue.

Download the cookieless impact findings >

Advertising performance

Master first-party customer data and leap to improved performance across paid advertising.

Learn more. >

woman with brown hair sitting at table looking at smartphone, with cartoon drawings of pink hearts and blue thumbs-ups popping out of the screen

Customer data management

Achieve game-changing insights and actions from owned customer data.

Learn more. >

Abstract art image of a face
wooden table holding clipboard and laptop with person using one hand to type on laptop and other hand to write on clipboard with pen

Marketing performance

Meet customers where they are across channels, with the right message in the right moment.

Learn more. >

woman with brown hair sitting at table looking at smartphone with cartoon drawings of pink hearts and blue thumbs-ups popping out of the screen

Commerce performance

Create connected, personalized buying experiences while respecting their privacy.

Learn more. >