These gaps between what consumers value and leaders think—and the value that many companies are leaving on the table as a result—are revealed in new research commissioned by Deloitte Digital and Twilio. During the summer of 2021 we surveyed 1,000 consumers and 500 leaders of large, business-to-consumer enterprises in the United States to identify and quantify:
- The business value of trust.
- Perceptions abot the factors that contribute to trust.
- Tangible approaches that brands can take to build, rebuild and reinforce trust.
A new measure of trust for consumer industries
Trust is the human currency required for doing business
Trust us: Winning strategies from the top trusted consumer brands
Learn the three key themes that can help other brands authentically position themselves as trustworthy organizations.