Consumers judge your brand’s content in the blink of an eye. Literally. Research shows that the human brain triggers an imprint from mobile advertising in just 400 milliseconds.¹ Meantime, people are inundated with an ever-growing volume of marketing messages and other content—making it increasingly difficult for marketers to capture and maintain the interest of customers. To do so, companies need to rapidly produce and deploy impactful content that is informed by data, optimized by channel, and delivered at scale.
These demands are transforming the very foundations of how brands need to approach content. What was once a highly planned production process to support your business is now becoming a business unto itself—one driven by the same demands for quality, differentiation, agility, efficiency and scale that your overall business seeks to achieve.
With Deloitte Digital Content Studio’s 1,000+ person global capability, 24x6 production availability, capacity of over 4 million assets produced annually, we offer clients a new way to differentiate – through personalized content at scale and unique experiences that help them to truly stand out from the crowd.