Or get ready to lose millions in revenue
We surveyed marketing leaders from companies across nine different sectors spending from $25 million up to more than $100 million on digital advertising. Based on their stated digital spend we used a benchmark formula to calculate that on average across the companies, the loss of third-party browser cookies puts upward of $200 million in annual revenue at risk per company.
No brand can afford to jeopardize that kind of revenue, let alone the ability to track ad performance and generate the first-party data needed to fuel an elevated brand experience. Act now. Compare your risk to your competitive set and discover the four revenue-risk factors your brand must assess and address in the next six months.
Goodbye third-party cookies. Hello Human experience
The end of third-party cookies can be a great news for your brand and your customers.
That's the way revenue crumbles
Learn how to navigate through an advertising landscape without third-party browser cookies.
The promise of digital marketing, delivered
Third-party cookies aren’t all that’s changing. Data management, campaign orchestration, marketing skill sets—it’s all in flux. See the trends shaping ad performance.
Master first-party customer data and leap to improved performance across paid advertising.
Meet customers where they are across channels, with the right message in the right moment.