We surveyed marketing leaders from companies across nine different sectors spending from $25 million up to more than $100 million on digital advertising. Based on their stated digital spend we used a benchmark formula that accounts for channel mix, return on ad spend and other practices to calculate that on average across the companies the loss of third-party browser cookies puts upward of $200 million in annual revenue at risk per company. 
No brand can afford to jeopardize that kind of revenue, let alone the ability to track ad performance and generate the first-party data needed to fuel an elevated brand experience. Act now. Compare your risk to your competitive set and discover the four revenue-risk factors your brand must assess and address in the next six months.
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Goodbye third-party cookies. Hello Human experience

The end of third-party cookies can be a great news for your brand and your customers.

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That's the way revenue crumbles

Learn how to navigate through an advertising landscape without third-party browser cookies.

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The promise of digital marketing, delivered

Third-party cookies aren’t all that’s changing. Data management, campaign orchestration, marketing skill sets—it’s all in flux. See the trends shaping ad performance.

Download the trends report. >

Advertising performance

Master first-party customer data and leap to improved performance across paid advertising.

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Customer data management

Achieve game-changing insights and actions from owned customer data.

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Marketing performance

Meet customers where they are across channels, with the right message in the right moment.

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Commerce performance

Create connected, personalized buying experiences while respecting their privacy.

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