Measure to achieve marketing mastery

Pulling the right media levers at the right moments to drive customer conversion and increase revenue is the standard expectation of today’s marketing teams. But recent changes at the device, browser, and regulatory levels have diminished both the volume and availability of the third-party customer and media performance data that marketers use to activate, measure, and improve performance. Marketing teams need new, hybrid measurement methods, and fast.

Recent Deloitte Digital research reveals what brands with the most advanced marketing measurement capabilities are doing to deepen customer engagement and loyalty, drive faster sales, and beat revenue goals for their businesses.

• Part 1 - Connecting marketing KPIs to business objectives
• Part 2 - A model approach to improving marketing metrics
• Part 3 - Expanding your marketing measurement capabilities

In an era of rapidly changing customer needs, aligning the methods, tools, and skills used to measure marketing effectiveness is crucial to becoming truly future-ready.