Staying human-first in a digital era

In the new Deloitte Digital report, Unlocking the Potential of Buy Now Pay Later, our practitioners explore key challenges facing BNPL expansion. BNPL is a short-term financing option that can help brands attain a wider reach of potential customers.

BNPL boasts a 43.8% projected compounded annual growth rate through 2030. In our report, we examine three key tenets that winning brands are focusing on to ensure a customer-first BNPL experience: wellness, trust, and inclusion. For BNPL to grow sustainably and mature into a thriving offering, providers must proactively keep human experience at the core of their strategy.