Retail’s current state of unparalleled change poses an existential threat to retailers across categories and geographies. It may be expedient to point to a specific competitor or channel shift as the culprit, but the truth is that retail’s greatest threat comes from the customer. Customer expectations and behaviors are evolving faster than ever—only accelerated by a global pandemic.
Established retailers are rapidly falling behind competitors unburdened by outdated merchandising traditions. Merchandising as we know it needs to change. Today’s customer isn’t just expecting a great product, but a holistic solution that leverages the organization’s full capacity to offer, engage, and fulfill the customers needs.