Why isn’t digital keeping its promise?
Delivering on the Promise of Performance Marketing
Over the past generation, intelligent tools and platforms have extended the frontiers of opportunity for brands. It’s now possible to automate decisioning at scale, model audiences in detail, orchestrate experiences across channels—and measure it all in real time.
As a result, the promised land of digital marketing—of customers understood and served at a personal level; of growth driven by smart, real-time, omnichannel decisioning and orchestration—seems so close… Yet even as new frontiers open up, the horizon itself keeps shifting.
Why isn't digital delivering its promise?
A 360-degree, always-on view of each individual prospect and customer wherever they are in the connected digital world… enabling you to predict what they seek, serve what they like, see how they responded, and connect each moment of engagement into a uniquely personal, powerfully relevant, dynamically responsive journey.
For advertisers, that has been the promise of digital marketing.
Yet even as digital becomes central to campaign orchestration, challenges have continued to emerge and grow—particularly since early 2020, when the COVID-19 pandemic upended many traditional ways of doing business and ways of connecting with customers.
In our new POV, “Delivering on the promise of performance marketing: Six trends that are transforming the way brands connect with customers,” we discuss six disruptive trends that experience-focused CMOs are embracing in order to achieve the promise of digital marketing—and drive growth as a result.
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Delivering on the promise of performance marketing: Six trends that are transforming the way brands connect with customers
Interested? Get in touch
MIKE BRINKER
Performance Marketing Practice Leader
Principal
Deloitte Consulting LLP
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