Recent Deloitte Digital research found that today’s leading B2B sales organizations are getting ahead by prioritizing a robust revenue operations function (RevOps). Read the report today to gain insights into the winning strategies that set them apart.
RevOps is helping companies exceed their sales targets by aligning all revenue-related go-to-market (GTM) areas—including marketing, sales, customer success, service, and partners—to enable a seamless end-to-end experience that today’s B2B customers expect. In addition to driving efficiencies across GTM areas, RevOps is fueling continuous reinvestment in capabilities, programs, AI, and technologies that amplify seller effectiveness, support dynamic sales strategies, and foster innovation.
For example, B2B organizations using RevOps were 1.4 times as likely to exceed 2023 revenue goals by 10% or more, compared to those not using RevOps. As today’s sales leaders seek to drive revenue growth by working and serving customers more efficiently, it is more important than ever to deploy the right GTM strategies and models that focus on the end-to-end buyer journey and eliminate siloed operations and redundancies. Dive in to the research report and learn how a firmly established and consistent RevOps-oriented GTM approach can help make that happen.
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