There’s no question that B2B sales are complex. This complexity is why today’s most successful B2B organizations are striking a balance between human-led sales and digital interactions. They’re doing it because it’s what their customers want—and because it’s good for their bottom line.
To stay ahead, leaders must let go of an “either/or” mindset between human and digital, when the possibilities for reaching, persuading, closing, and managing customer relationships through digital will only continue to proliferate. Read our report to learn why embracing a “yes/and” mindset is the key to the future of sales.