Customer-led Marketing
We talked with cross-industry thought leaders, clients, professionals, and interesting people like you to ultimately understand how our preferences and expectations are shifting in the COVID-19 era.
Did you know that among Americans:
don't trust each other to social distance
want personal control of disinfecting items like grocery carts
want their digital experiences to feel more "human"
Dive into our three main research topics:
Explore our insights
Trust us: Winning strategies from the top trusted consumer brands
Trust drives profitable pricing
Time to double down on humanity
A new measure of trust for consumer industries
Being human in times of uncertainty
Navigating uncertainty: The Protector, the Pragmatist, and the Prevailer
Open for business: What employers need to know and do to bring employees back to work
Safety and cleanliness—make it or break it
Respond, Recover, and Thrive: Aligning with Human Values
Airlines and Hospitality: The values of loyalty in a crisis
Cruisers Gonna Cruise
Human Experience in times of uncertainty
A new measure of trust: Why it matters for automakers, and how to build it
A new measure of trust: Why it matters in travel and hospitality, and how to build it
Your Next Trip: Wholly Foreign & Largely Domestic
Shifting Automotive Retail into High Gear
Read our latest research on the automotive digital retail experience >
Growing Customer Loyalty in Retail During Uncertainty
Read more about the human experience™ in times of uncertainty
Tune in to our virtual series
On the Deloitte Experience Channel, we’re exchanging ideas, consuming content, creating new communities, and sparking human connections through shared experiences. Our latest series focuses on human-related topics that apply across industries. Tune in to each episode as we share stories, research insights, and a laugh or two.
Human Experience in Times of Uncertainty Virtual Series Preview | Deloitte Digital
How do we understand the human experience?
To deeply understand the human experience and how it’s shifting during these uncertain times, we started with human values. Values drive human feelings and actions—they are not what we do, but why we do it. Together, insights from our study can help you understand not only how the human experience is shifting, but how to build trust by meeting the human values that ultimately drive feelings and behavior.
Our research focuses on hypotheses for human behavior and emotions in the longer term—and how they might affect larger policy and experience shifts. It can also help you understand human emotions in-crisis and speculate post-crisis sentiment.
