of customers still want control of cleaning and look to companies to provide sanitation items
of customers want contactless car rental pickup and returns; 24% of them want this to be permanent
of frontline hotel employees want a daily report of cleaning activities
Our safety and cleanliness survey uncovered three elements that companies should prioritize to rebuild trust and enhance the safety experience:
- Safety essentials: The “basics,” such as wearing masks, providing hand sanitizer, and cleaning surfaces regularly
- Dialed-up control: Customers and employees want choices to help them take control of their experiences
- Heightened transparency: Using the right activities (tangible vs. intangible, seen vs. unseen) at the right time
Humans look for tangible signals that they can conspicuously sense to help them make a judgment on how safe they perceive a situation to be.
In a survey of 3,000 employees, three patterns stood out when thinking about the return to work:
- They predominantly prefer to work remotely
- They desire frequent and relevant communication, specifically around the precautions taken for their health
- They want agency to access information, make decisions for themselves, and engage in a digital experience
Safety and cleanliness–make it or break it.
Open for business: What employers need to know and do to bring employees back to work