In this special edition of Marketing Beyond, Alan and personalization leader Trinadha Kandi explore new data from our personalization research. They revisit insights from past guests, including strategies to help close the brand-consumer experience gap.
Hear from Deloitte Digital, Braze, GM, David Yurman, Herbalife, Medtronic and EA in this special episode of Marketing Beyond. Explore research-backed personalization strategies that can help deepen customer relationships and drive conversion.
There’s a surprising 58-point gap between brands that say they deliver good or excellent personalization (87%) and consumers who agree (29%). Closing the gap takes more than customer data, new technology or a generic “happy birthday” email.
In this special episode, Trinadha Kandi, personalization leader at Deloitte Digital, and Alan connect findings from the new Deloitte Digital 2026 personalization research with key insights from past conversations with leaders at Braze, GM, David Yurman, Herbalife, Medtronic and EA. Together, these perspectives and real-world examples work to unpack how organizations can elevate personalization.
Here’s what today’s consumers say they want most out of personalization:
This means organizations have an opportunity to move beyond personalizing individual transactions and build relevant experiences across the customer journey. And there’s a strong business case for doing so: On average, consumers spend 30% more with brands that personalize experiences, and 49% more with brands that personalize the full customer journey.
The episode also explores how AI can help brands create experiences at scale, but it’s not an instant, catch-all solution. Effectiveness also depends on connected data, aligned teams and a focus on building lasting customer relationships.
If your brand’s personalization efforts are not moving the needle despite having more customer data than ever, this episode of Marketing Beyond breaks down some ways for you to enhance your personalization stack and respond to customers.
In this episode, you’ll hear about:
About the show
Alan B. Hart, Deloitte Digital marketer and marketing adviser to companies, leads in-depth conversations with influential chief marketing officers (CMOs) and dynamic business leaders. Marketing Beyond breaks the mold of standard marketing podcasts as Alan and his guests uncover the strategies, insights and advice that shape exceptional brands, marketing campaigns and business turnarounds. Discover the personal experiences and compelling stories of these marketing and business leaders, and unleash your potential.
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