In this episode, Canva's Meghan Gendelman explores how brands can use AI to scale content without losing the human insights, authenticity and creativity that make them distinctive.
How can brands preserve what sets them apart as AI transformation brings more speed and scale to marketing content production? The answer starts with smart parameters and guardrails that keep human insight and creativity at the center.
In this episode, Meghan Gendelman, chief marketing officer (CMO) of business-to-business (B2B), explores how marketing teams can use AI while prioritizing and protecting what technology cannot create: authenticity. Human marketers bring a genuine understanding of what their customers know, feel and believe about a brand. Meghan emphasizes that by first establishing clear, human-led guardrails and parameters such as brand systems, kits and templates, teams can harness AI more effectively to deploy creative, engaging marketing content at scale.
Meghan further shares how Canva’s B2B offerings help businesses put this authenticity-first approach into practice. By making it easier to adapt, localize and customize content at scale, Canva allows marketing teams more freedom to focus on customer relevance and brand expression. Meghan also discusses how leaders can help teams adapt as AI changes marketing work by:
By balancing freedom and discipline when using AI, your brand can stay authentic while meeting growing content demands.
In this episode, you’ll hear about:
[01:45] A New York City adventure
[03:10] Meghan’s path to Canva
[07:10] What B2B at Canva looks like
[11:45] Protecting brand authenticity at scale
[16:00] Effectively adapting to AI-driven transformation
[17:50] Past experience that defines you: Mentorship
[23:35] Advice to your younger self: Trust your intuition
[22:20] A topic you're trying to learn more about: Diving in to new Canva role
[23:15] Latest curiosities: The craft of visual communication
[24:35] Largest potential threat: AI’s tendency to settle for average
[25:50] Largest potential opportunity: The power of human-AI collaboration
[26:45] What AI cannot do: Human authenticity
About the show
Alan B. Hart, Deloitte Digital marketer and marketing adviser to companies around the world, leads in-depth conversations with influential chief marketing officers (CMOs) and dynamic business leaders. Marketing Beyond breaks the mold of standard marketing podcasts as Alan and his guests uncover the strategies, insights, and advice that shape exceptional brands, marketing campaigns, and business turnarounds. Discover the personal experiences and compelling stories of these marketing and business leaders, and unleash your potential.
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